4/16
Marketing
Wharton experts on holiday retail
Wharton experts on holiday retail
The latest episodes of the Wharton School’s faculty research podcast, ‘Ripple Effect,’ delve into consumer trends, past recessions, future climate and AI considerations, luxury, convenience, and customer service this holiday retail season.
Tricks, treats, retail feats: Wharton’s Halloween insights
Tricks, treats, retail feats: Wharton’s Halloween insights
For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.
Creating authentic connections in virtual teams
Creating authentic connections in virtual teams
Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.
Meta’s Threads takes on Twitter
Meta’s Threads takes on Twitter
Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.”
Novel practices on how businesses relate to customers
Novel practices on how businesses relate to customers
In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.
The high cost of being a sports fan
The high cost of being a sports fan
Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.
Why livestream commerce is on the rise
Why livestream commerce is on the rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
How firms can overcome the ‘paradox of preparedness’
How firms can overcome the ‘paradox of preparedness’
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
A mashup of marketing and neuroscience
A mashup of marketing and neuroscience
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
In the News
Axios
Wawa marks a 60th anniversary milestone
Barbara Kahn of the Wharton School says that Wawa’s endurance has been fueled by authenticity, a fun name, and its offering of fresh quality foods.
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CNN
Why Corporate America is keeping quiet on abortion
In a Q&A, Cait Lamberton of the Wharton School discusses the changing winds of corporate activism and the dilemma business leaders find themselves in with abortion.
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NPR
That spare change you donate at checkout is adding up to millions for charities
Cait Lamberton of the Wharton School says that customers may feel manipulated and resentful when prompted for charitable donations at checkout.
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Marketplace (NPR)
Retailers take on Amazon Prime with new subscription services
Raghu Iyengar of the Wharton School says that the average American has 12 subscriptions, which doesn’t leave much room for additional retail subscriptions.
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Philadelphia Inquirer
Philly shoppers have a ‘love/hate relationship’ with Amazon but can’t stop spending — as much as $2,000 a month
Peter Fader of the Wharton School says that customers aren’t necessarily busier but have gotten used to the convenience of Amazon, especially since the pandemic.
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Yahoo! Finance
Generative AI is having a throw-everything-at-the-wall moment
Stefano Puntoni of the Wharton School says that experimenting with different generative AI products will inevitably help the best rise to the top, while the worst will fall to the wayside.
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