4/16
Marketing
What the frequency of your pay means for financial well-being
What the frequency of your pay means for financial well-being
Workers who access their wages on demand often develop a false sense of their own wealth and spend more, according to new research from Wharton’s Wendy De La Rosa.
In Wordle, a case for ‘pure’ play
In Wordle, a case for ‘pure’ play
In a Q&A with Penn Today, Cait Lamberton of the Wharton School discusses some possible reasons for Wordle’s popularity.
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says marketing professor Barbara E. Kahn.
Why do we hold on to things we never use?
Why do we hold on to things we never use?
Wharton’s Jonah Berger talks about his research on how nonconsumption can turn ordinary products into perceived ‘treasures.’
Into the metaverse: Can Facebook rebrand itself?
Into the metaverse: Can Facebook rebrand itself?
Wharton marketing professor Patti Williams isn’t sold on the stated reasons behind Facebook’s recent name change— to Meta—or the timing.
The business of sports reckons with domestic violence off the field
The business of sports reckons with domestic violence off the field
Wharton’s Americus Reed and Abraham J. Wyner explain how athletes’ endorsement contracts might be more relevant than their sports performance, and how all are at stake when allegations of misconduct arise.
What the U.S. economy will look like after the pandemic
What the U.S. economy will look like after the pandemic
It has been a long pandemic, from which the country is still emerging, but the U.S.
Post-pandemic tipping
Post-pandemic tipping
Wharton’s Catherine Lamberton talks about tipping’s new normal, advocating for “appreciation and generosity.”
From facts to fake news: How information gets distorted
From facts to fake news: How information gets distorted
Wharton’s Shiri Melumad on how news becomes increasingly biased when it’s repeatedly retold.
How customers respond to socially responsible business marketing
How customers respond to socially responsible business marketing
Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives.
In the News
CNN
Why Corporate America is keeping quiet on abortion
In a Q&A, Cait Lamberton of the Wharton School discusses the changing winds of corporate activism and the dilemma business leaders find themselves in with abortion.
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Axios
Wawa marks a 60th anniversary milestone
Barbara Kahn of the Wharton School says that Wawa’s endurance has been fueled by authenticity, a fun name, and its offering of fresh quality foods.
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NPR
That spare change you donate at checkout is adding up to millions for charities
Cait Lamberton of the Wharton School says that customers may feel manipulated and resentful when prompted for charitable donations at checkout.
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Marketplace (NPR)
Retailers take on Amazon Prime with new subscription services
Raghu Iyengar of the Wharton School says that the average American has 12 subscriptions, which doesn’t leave much room for additional retail subscriptions.
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Philadelphia Inquirer
Philly shoppers have a ‘love/hate relationship’ with Amazon but can’t stop spending — as much as $2,000 a month
Peter Fader of the Wharton School says that customers aren’t necessarily busier but have gotten used to the convenience of Amazon, especially since the pandemic.
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Yahoo! Finance
Generative AI is having a throw-everything-at-the-wall moment
Stefano Puntoni of the Wharton School says that experimenting with different generative AI products will inevitably help the best rise to the top, while the worst will fall to the wayside.
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