Social Media

Why livestream commerce is on the rise

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.

From Knowledge at Wharton

What makes us share posts on social media?

A new Annenberg School of Communication study reveals that we share the social media posts that we think are the most relevant to ourselves or to our friends and family.

From Annenberg School for Communication

Who is falling for fake news?

New research from Wharton’s Ken Moon and Senthil Veeraraghavan recommends a data-driven solution for social media platforms to deal with fake news.

From Knowledge at Wharton

TV news top driver of political echo chambers in U.S.

Duncan Watts and colleagues found that 17% of Americans consume television news from partisan left- or right-leaning sources compared to just 4% online. For TV news viewers, this audience segregation tends to last month over month.

Michele W. Berger

Add a friend on social media

See the latest happenings of Penn’s new president Liz Magill on her Facebook and Instagram.

Penn Today Staff

Tech’s role in Russia’s war on Ukraine

Media scholar Courtney Radsch says tech platforms should have been faster to address Russian government propaganda, misinformation, and censorship.

Alina Ladyzhensky

Combating health misinformation

A new article from Penn Nursing explains how unreliable and false health information accelerated during the pandemic, and how social media platforms amplified the problem.

From Penn Nursing News

How social media firms moderate their content

Wharton marketing professors Pinar Yildirim and Z. John Zhang, and Wharton doctoral candidate Yi Liu show how a social media firm’s content moderation strategy is influenced mostly by its revenue model.

From Knowledge at Wharton



In the News


The Washington Post

AI fake nudes are booming. It’s ruining real teens’ lives

Doctoral candidate Sophie Maddocks in the Annenberg School for Communication says that AI fake nudes are targeting girls and women who aren’t in the public eye.

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MSNBC

Why I’m not expecting my friends to make social media posts about Israel

A study from the Annenberg School for Communication found that people primarily share information on social media that they feel is meaningful to themselves or to the people they know.

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The New York Times

What social media does to the teen brain

Frances Jensen of the Perelman School of Medicine examines the impact that social media is having on the brains of teenagers, the first “truly digital generation.”

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The New York Times

Trump attacked me. Then Musk did. It wasn’t an accident

In an Op-Ed, Yoel Roth of the Annenberg School for Communication says that his experience of public attacks and harassment while working at Twitter was part of a larger, targeted political campaign to erode online safety and strengthen misinformation.

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CNBC

Trump uses Facebook to fund presidential run, two years after Meta banned him

Andrew Arenge of the School of Arts & Sciences says that higher social media impressions can be a key factor for bringing in waves of cash for political campaigns.

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Today

Elon Musk blames school for rift with daughter: ‘She doesn’t want to spend time with me’

A 2022 study by Sandra González-Bailón of the Annenberg School for Communication found that Twitter, now X, gives more visibility to those with conservative ideologies than those who tend to express more progressive views.

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