So bad it’s good: Why consumers love the worst stuff
New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good.
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In brief, what’s happening at Penn—whether it’s across campus or around the world.
New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good.
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In their latest study, Wharton’s David Hsu and Sonny Tambe found that when STEM job listings switched to remote during the pandemic, they drew significantly more female and minority applicants.
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The Wharton Africa Business Forum is an entirely student-run annual conference that allows MBA students to engage with influential African leaders, delve into the latest African business trends, and ignite fresh ideas, collaborations, and opportunities.
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New research co-authored by Wharton’s Olivia S. Mitchell makes a case for deferred income annuities with some equity exposure in defined contribution plans.
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There’s money to be made in resale for companies that know how to do it right. Wharton’s Thomas Robertson offers guidance and explains why the resale market is red hot.
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Lower interest rates are a clear possibility in the year ahead as inflation gets reined in, according to Wharton’s Jeremy Siegel. A mild recession is possible, but the Dow could surpass 40,000, he predicts.
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Wharton’s Stephanie Creary talks with experts about the harmful effects of “covering,” a strategy in which people downplay their identity to conform to mainstream culture in the workplace.
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Wharton’s Americus Reed explains the brave new world of branding, where it’s no longer enough to rely on price, style, or convenience. Consumers want to connect on a deeper level.
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Researchers from Penn Medicine and the Wharton School have collaborated with Philadelphia’s Department of Behavioral Health and Intellectual Disability Services to develop a new type of data infrastructure for regional suicide prevention efforts.
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A new brief by the Penn Wharton Budget Model suggests three options for effectively lowering the debt-to-GDP ratio, warning that the U.S. government needs to act now.
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