Image: Jessica Kourkounis / Stringer via Getty Images
2 min. read
For Sarah Rottenberg, executive director of the Integrated Product Design Program at Penn Engineering and adjunct assistant professor at the Weitzman School of Design, innovation does not begin with solutions—it begins with asking better questions.
IPD is a Penn Engineering master’s program that brings together design, business and engineering. It offers two degrees: the Master of Integrated Product Design and the Master of Science in Engineering in Integrated Product Design. A Certificate in Integrated Product Design is offered for students who are pursuing other graduate degrees at Penn.
In IPD 5520: Problem Framing, which Rottenberg (who also holds a secondary appointment in Mechanical Engineering and Applied Mechanics in Penn Engineering) co-teaches with Mikael Avery, senior lecturer at Weitzman, students are taught to rethink the earliest stage of design: understanding the problem itself. The result is a studio course where ambiguity isn’t avoided—it is essential.
For more than a decade, IPD 5520 has paired student teams with industry clients to tackle complex, human-centered challenges. The goal isn’t to rush toward solutions, but to slow down and ask deeper questions.
“Identifying research insights to ground ideas is genuinely hard,” says Rottenberg. “Coming into a new domain and generating ideas that are both novel and implementable takes real skill and time. We are giving our students a head start so they know how to approach these problems when they graduate and forge their own career paths.”
Students learn to conduct user interviews, analyze systems and test assumptions in real-world settings, mirroring the early phases of professional product design. Just as importantly, they learn to navigate uncertainty.
Read more at Penn Engineering.
Melissa Pappas
Image: Jessica Kourkounis / Stringer via Getty Images
(Image: Lance Nelson)
Image: shih-wei via Getty Images
A bioengineered bean gum from the lab of Penn Dental’s Henry Daniell is found to reduce the levels of three microbes associated with head and neck squamous cell cancer to almost zero, without affecting the beneficial bacteria normally found in the mouth.
(Image: Kevin Monko/Penn Dental Medicine)