As College-Run Bookstores Hang By a Thread, UNC Ponders Virtual Alternatives
A heated battle over the future of the 100-year-old campus bookstore at the University of North Carolina at Chapel Hill highlights what has become an existential crisis for many university-owned and -operated campus stores. The one at UNC, Bull’s Head Bookshop, has seen its sales sink in the last few years, from $1.7 million annually to $700,000. Similar declines have plagued campus bookstores across the country. In the past, revenue from Bull’s Head has supported need-based scholarships on the campus. But declining revenue has required the university to dip into other funding pools to support the scholarships, says A. Bradley Ives, associate vice chancellor for campus enterprises.