Americus Reed II of the Wharton School spoke about the recent Uncle Ben’s rice rebrand and efforts to redefine who “Ben” is. “You don’t want to step in it twice,” Reed said. “I think what you might see is a very watered-down, safe creativity. Let’s not step on anyone’s toes. You’ll see that for a while.”

September 23, 2020 ・ From Associated Press