Marketing | Penn Today

Stepping into an Amazon store helps it get inside your head

The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”

A bustling summer at the Pennovation Center

It was a season full of excitement, to kick off an academic year that will, undoubtedly, see even more fulfillment.

How ties to ethnic communities influence global firm expansion

When a company wants to expand beyond is own country’s borders, it often looks to areas populated by people of its nationality, a phenomenon studied in the banking industry by Exequiel Hernandez of the Wharton School.

The business of voting

The chaos that befell the 2000 election sparked a revamping of the election technology industry. Wharton experts have drafted a report detailing the business side of modernizing voting technology.

Is an apology an effective marketing campaign?

Companies have been issuing mea culpas to its customers for decades. But the quality, timing and audience for the corporate apology has to be nuanced in order to be effective. Wharton professors discuss the efficacy of the numerous corporate messages broadcast to the public.

Boosting testosterone makes men prefer higher-status products

A study out of the Wharton School found that a single dose of testosterone increased men's preference for luxury, high-status items, mimicking animal behavior.