Colleen M. Hanycz is moving with urgency and substance to reposition La Salle University in a competitive higher-education market, after a year of layoffs and a deficit. Since she arrived as president 15 months ago, La Salle has announced plans to build a new dormitory, remake the center of campus, overhaul the library, and cut 19 academic programs that attract few students. She has appointed almost an entirely new cabinet and launched a marketing campaign heralding La Salle as the place where "explorers are never lost."