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Communications

Brain activity reveals what makes persuasive messages stick

Brain activity reveals what makes persuasive messages stick

A new study by the Communication Neuroscience Lab at the Annenberg School for Communication and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.

From Annenberg School for Communication

2 min. read

Analyzing youth voter turnout

Analyzing youth voter turnout

Researchers at the Annenberg Public Policy Center and the Annenberg Communication Neuroscience Lab find that Voting in an election helps shape the government to work on their behalf; however, the majority of U.S. youth don’t vote regularly.

What can mainstream journalism learn from prison journalism?

What can mainstream journalism learn from prison journalism?

In their study of the prison publication News Inside, Annenberg School for Communication associate professor Sarah J. Jackson and doctoral candidate Liz Hallgren find lessons for mainstream news.

Handbook on sport and culture: Q&A with Katerina Girginova

Handbook on sport and culture: Q&A with Katerina Girginova

As co-editor of a new handbook which presents a systematic analysis of the relationship between culture and sport, research director at the Annenberg Extended Reality Lab Katerina Girginova reflects on the use of extended reality in our experience of sports.

How has talking about politics changed in the last quarter-century?
Two people speaking in a government building.

Americans are having more political conversations than they were 24 years ago, and are more likely to be talking with people they agree with politically, Penn researcher Diana C. Mutz finds.

(Image: Hill Street Studios via Getty Images)

How has talking about politics changed in the last quarter-century?

Penn researcher Diana Mutz finds that we’re having more political conversations now with like-minded people, and that political intolerance has increased as a result.

2 min. read

Research shows there are no easy fixes to political hatred

Research shows there are no easy fixes to political hatred

A nonpartisan team from the from the Polarization Research Lab at Penn’s Annenberg School for Communication finds reducing polarization and “partisan animosity” is remarkably difficult.

Using artificial intelligence to improve public health campaigns across Philadelphia

Using artificial intelligence to improve public health campaigns across Philadelphia

Annenberg School for Communication professor Andy Tan and research associate and Lecturer Matthew Brook O'Donnell are interested in how artificial intelligence could make it easier for community-based organizations to improve public health in Philadelphia.

Understanding AI actress Tilly Norwood’s arrival

Understanding AI actress Tilly Norwood’s arrival

Tilly Norwood, the “AI actress” recently making headlines, has sparked debate in the media industry about the future of AI in filmmaking. Annenberg experts weigh in on what Norwood represents for creativity, ethics, and the evolving relationship between technology and performance.