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Brian Rosenwald of the School of Arts & Sciences said conservative media are shaped by their audience’s preferences. “As conservative media proliferated, it put a lot more pressure on the hosts to move to the right and embrace warfare politics,” he said. “If they don’t, they get accused of selling out. This is a business.”

https://www.washingtonpost.com/entertainment/does-electoral-college-end-election-for-conservative-media/2020/12/15/2f69c652-3f0e-11eb-b58b-1623f6267960_story.html The Washington Post