How Presidents Try to Stay Ahead of the Social-Media Outrage Machine

Students parade in blackface one day. A faculty member tweets inflammatory rhetoric the next. An activist group mounts a protest over campus climate, or sexual assault. The incidents come so fast that it’s difficult to keep up. This new normal has transformed the college presidency, intensifying its demands. Fueled by the breakneck pace of social media and its broad reach, controversies and protests build quickly, and campus leaders are scrambling to adapt their policies, practices, and teams to get ahead of it all.

・ From Chronicle of Higher Education