Americus Reed of the Wharton School says Peloton needs to be forward-thinking as competitors flood the exercise equipment market. “The way to stay out in front of this is to make sure you’re in a position to deliver kind of the next add-on aspect to this,” he said.
https://www.marketplace.org/2020/12/22/time-to-ride-and-buy-peleton-to-acquire-precor/ Marketplace (NPR)