When It Comes to Campus Crises, College Communications Staffs Plan, React, and Fret
As college presidents face pressure to respond to protests and social-media-fueled controversies, their teams are also feeling the heat. Communications staffs, in particular, are struggling to keep ahead of public discussions that seem only to get more volatile and intense. "I said last year at this time, I’ve never seen anything like it," says Teresa Flannery, vice president for communication at American University. "And I said it again this week."