Nearly half of alumni who have never donated to their alma maters believe their college does not need their money as much as other nonprofits, according to a new survey of American donors. That’s a perennial challenge for university fundraisers, according to the study by Cygnus Applied Research, a fundraising consultancy. More than 21,000 donors completed the annual survey, including more than 6,200 college graduates who give to charity but have never donated to institutions they attended.

August 30, 2016 ・ From Chronicle of Philanthropy