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Annenberg School for Communication
People who don’t read the news foresee which articles will go viral
In an upcoming article in the journal Cerebral Cortex, researchers tracked activity in the brain's prefrontal cortex, and found that avid readers of the news had little change in brain activity from story to story, making them less accurate predictors of viral content.
Penn professors mull President Trump’s effect on political communications
Nearly two years after the election of President Donald Trump, Annenberg professors dissect the state of political communications—what’s changed, what was bound to change anyway, and the current outlook.
Culture and technology scholar Julia Ticona studies the promise and perils of the gig economy
The new faculty member at the Annenberg School for Communication has researched the underrepresentation of women in the media's coverage of the gig economy, and the reliance on technology, specifically the cell phone, on gig workers and the working class, arguing that it acts as a lifeline for finding jobs when internet access is lacking.
What makes food photos on Instagram popular?
A study out of the Annenberg School for Communication examines our likes and dislikes in relation to social media, and finds they are more habitual than aesthetic, and uncovers what elements make food photos go viral.
In the brain, ‘dislike’ and ‘dehumanization’ are not the same thing
It has long been thought that characterizing people as less than human was an expression of extreme dislike. Annenberg neuroscientists now find that neurologically, these two viewpoints actually differ.
Sharing the science behind what we do, what we say, and how we learn
Through mindCORE, a two-week undergrad program through Arts and Sciences, faculty from eight departments and five schools explore the mind and the brain via disciplines like behavioral science and language acquisition.
Floridians took Zika virus more seriously than rest of U.S., but most did nothing
A new study shows the differences between Florida and the rest of the United States in response to Zika prevention and awareness can inform future public health communication campaigns.
Promoting cross-campus collaborations in health research
The One Health Communications Group is a collaboration that brings together several schools and centers to develop groundbreaking health research in a cross-disciplinary and innovative environment.
Tipping point for large-scale social change? Just 25 percent
How many people need to take a stand before a behavior is no longer seen as normal? According to research from Annenberg’s Damon Centola, there’s now a quantifiable answer: roughly 25 percent.
Athlete and advocate discusses her work preventing sexual violence
Fencer Ashley Marcus, a Coach Wooden Citizenship Cup awardee, talks about her commitment to fighting bullying and sexual violence, and protecting children.
In the News
Presidential candidates on trial
Kathleen Hall Jamieson of the Annenberg Public Policy Center discusses the impact Donald Trump’s conviction or imprisonment could have on his presidential campaign.
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There is one major element missing from the debate on kids and social media
In an opinion essay, PIK Professor Desmond Upton Patton says that gun violence needs to be part of the conversation about how smartphones and social media impact young people.
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A Taylor Swift-themed addiction recovery group started in Philly and became ‘a community with the vibe of a Taylor concert’
Jessa Lingel of the Annenberg School for Communication says that online music fandoms have always been places where people make sense of stigmas.
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Trump trial tests his campaign strategy of embracing bad publicity
Kathleen Hall Jamieson of the Annenberg Public Policy Center says that Donald Trump’s trial is giving him is the opportunity to bookmark his appearances with on-camera access, underscored by Truth Social.
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Why losing political power now feels like ‘losing your country’
Yphtach Lelkes of the Annenberg School for Communication says that political elites, not average voters, are driving the democratic backsliding that is occurring in America.
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