The lobster mac ‘n’ cheese mystery: Why brands mix high with low The lobster mac ‘n’ cheese mystery: Why brands mix high with low Wharton's Jonah Berger discusses his research on why brands mix downscale elements with higher-end goods. Berger describes what he calls a “trickle round” effect, whereby status signals move directly from low-end to high-end before diffusing to the middle.
A Q&A with Ben Jealous, former NAACP head turned tech investor Ben Jealous, former head of the NAACP, is a visiting scholar in the Annenberg School for Communication, the School of Social Policy & Practice, and Wharton. He is teaching a class on social innovation, part of SP2’s Nonprofit Leadership program. Q&A A Q&A with Ben Jealous, former NAACP head turned tech investor The visiting scholar discusses the social innovation class he is teaching, plus why it’s key to focus on local civil rights victories and the need to take a long view of history.
Containing the coronavirus: What’s the risk to the global economy? Containing the coronavirus: What’s the risk to the global economy? On Feb. 24, stock indices tumbled, spooked by reports that the coronavirus outbreak which emerged in China is spreading to countries including Italy, Iran and South Korea.
Documentary filmmaking in the Himalayas Documentary filmmaking in the Himalayas Supported by National Geographic and other grants, seniors Alina Peng and Charles Zhang traveled to Bhutan to discover how villagers are coping with the effects of water scarcity and climate change.
Why don’t women promote themselves? Why don’t women promote themselves? Wharton’s Judd Kessler co-authored a study, “The Gender Gap in Self-Promotion,” which measured confidence and self-promotion among women about their performance at work.
Erika H. James named dean of Penn’s Wharton School Erika H. James named dean of Penn’s Wharton School The dean of the Goizueta Business School at Emory University will begin her new position as dean of the Wharton School effective July 1.
A reality check on coronavirus A reality check on coronavirus The novel disease is serious. But risks here remain low, says Ezekiel J. Emanuel, vice provost for global initiatives, who attended a World Health Organization meeting on the subject last week.
The state of the auto industry in the 2020s The state of the auto industry in the 2020s The Wharton School’s Professor of Management John Paul MacDuffie names current trends in the auto industry and where it’s headed in the future.
Three Penn faculty named 2020 Sloan Research Fellows Three Penn faculty named 2020 Sloan Research Fellows Engineer Liang Feng, neuroscientist Erica Korb, and statistician Weijie Su each received the competitive and prestigious award honoring early-career researchers.
The healing power of music Monica Trent, left, a patient at HUP, listens as guitarist David Falcone plays the chords of a familiar rock song. The healing power of music WXPN celebrates 15 years of its Musicians On Call volunteer program, which has brought music to more than 100,000 patients in Philadelphia hospitals.