Marketing | Penn Today

Why I joined the cult of creatine

Annie Wilson of the Wharton School says “wellness” is a good marketing term because it avoids strict definition.

Reed: Gen Alpha will find other channels to keep the conversations going

Americus Reed of the Wharton School argues for nuance over bans in shaping Generation Alpha’s life.

How chatbots shape emotional well-being in the age of AI

Wharton marketing professor and co-director of Wharton Human-AI Research Stefano Puntoni examines how consumers use AI chatbots for companionship and emotional support.

Holiday traditions, more than deals, draw Philly-area Black Friday shoppers to Cherry Hill Mall

Barbara Kahn of the Wharton School talks about the omni-channel experience of stores attracting clients in person and online.

Why the urge to persuade can undermine your idea for change

Jonah Berger of the Wharton School has used data analysis to come up with a framework for effective and influential communication.

Black Friday: How a post-thanksgiving sale became a national obsession

Barbara Kahn of the Wharton School says Thanksgiving Day was one of the first experiential marketing moments.

Brain activity reveals what makes persuasive messages stick

A new study by the Communication Neuroscience Lab at the Annenberg School for Communication and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.

2 min. read

Branding leaders discuss why companies need courage and consistency

Katy Milkman of the Wharton School says that consumers value consistency in brands, especially when paired with powerful and empathetic stories that resonate with people.

Media’s rebranding frenzy: What’s in a name?

David Reibstein of the Wharton School discusses company branding.

Deodorant is getting more expensive

Jagmohan Raju of the Wharton School says that tariffs are not to blame for increasing personal care and beauty costs.

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