Brain activity reveals what makes persuasive messages stick Brain activity reveals what makes persuasive messages stick A new study by the Communication Neuroscience Lab at the Annenberg School for Communication and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages. 2 min. read
Media’s rebranding frenzy: What’s in a name? Penn In the News The Hollywood Reporter Media’s rebranding frenzy: What’s in a name? David Reibstein of the Wharton School discusses company branding. Deodorant is getting more expensive Penn In the News Newsweek Deodorant is getting more expensive Jagmohan Raju of the Wharton School says that tariffs are not to blame for increasing personal care and beauty costs. Marketing professor on the impact of the NBA betting scandal on the league, fans Penn In the News Sports Business Journal Marketing professor on the impact of the NBA betting scandal on the league, fans Americus Reed of the Wharton School says the NBA brand will not have much damage from the betting scandal. How indie Hollywood is courting the Letterboxd generation Penn In the News The Hollywood Reporter How indie Hollywood is courting the Letterboxd generation Patti Williams of the Wharton School comments on film studios being an identity marker for younger movie viewers. Wharton faculty on the future of retail Wharton faculty on the future of retail The latest installments of The Wharton School’s faculty research podcast, “Ripple Effect,” takes a marketing expert view of the world of retail. 3 min. read Is that product any good, or is it just a brand halo? Penn In the News The New York Times Is that product any good, or is it just a brand halo? Barbara Kahn of the Wharton School says that brand halo has roots in the halo effect, a psychological concept in which people correlate one positive attribute with a suite of others. Damson Idris has his eye on jewelry fame Penn In the News The New York Times Damson Idris has his eye on jewelry fame PIK Professor Michael Platt of the Wharton School, Perelman School of Medicine, and School of Arts & Sciences says that Damson Idris’s Didris jewelry brand is taking the right steps to be authentic and appealing for consumers. Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Penn In the News NPR Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Wendy De La Rosa of the Wharton School looks at issues of money and family relationships Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Penn In the News Moneywise Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes. Load More
Deodorant is getting more expensive Penn In the News Newsweek Deodorant is getting more expensive Jagmohan Raju of the Wharton School says that tariffs are not to blame for increasing personal care and beauty costs. Marketing professor on the impact of the NBA betting scandal on the league, fans Penn In the News Sports Business Journal Marketing professor on the impact of the NBA betting scandal on the league, fans Americus Reed of the Wharton School says the NBA brand will not have much damage from the betting scandal. How indie Hollywood is courting the Letterboxd generation Penn In the News The Hollywood Reporter How indie Hollywood is courting the Letterboxd generation Patti Williams of the Wharton School comments on film studios being an identity marker for younger movie viewers. Wharton faculty on the future of retail Wharton faculty on the future of retail The latest installments of The Wharton School’s faculty research podcast, “Ripple Effect,” takes a marketing expert view of the world of retail. 3 min. read Is that product any good, or is it just a brand halo? Penn In the News The New York Times Is that product any good, or is it just a brand halo? Barbara Kahn of the Wharton School says that brand halo has roots in the halo effect, a psychological concept in which people correlate one positive attribute with a suite of others. Damson Idris has his eye on jewelry fame Penn In the News The New York Times Damson Idris has his eye on jewelry fame PIK Professor Michael Platt of the Wharton School, Perelman School of Medicine, and School of Arts & Sciences says that Damson Idris’s Didris jewelry brand is taking the right steps to be authentic and appealing for consumers. Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Penn In the News NPR Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Wendy De La Rosa of the Wharton School looks at issues of money and family relationships Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Penn In the News Moneywise Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes. Load More
Marketing professor on the impact of the NBA betting scandal on the league, fans Penn In the News Sports Business Journal Marketing professor on the impact of the NBA betting scandal on the league, fans Americus Reed of the Wharton School says the NBA brand will not have much damage from the betting scandal. How indie Hollywood is courting the Letterboxd generation Penn In the News The Hollywood Reporter How indie Hollywood is courting the Letterboxd generation Patti Williams of the Wharton School comments on film studios being an identity marker for younger movie viewers. Wharton faculty on the future of retail Wharton faculty on the future of retail The latest installments of The Wharton School’s faculty research podcast, “Ripple Effect,” takes a marketing expert view of the world of retail. 3 min. read Is that product any good, or is it just a brand halo? Penn In the News The New York Times Is that product any good, or is it just a brand halo? Barbara Kahn of the Wharton School says that brand halo has roots in the halo effect, a psychological concept in which people correlate one positive attribute with a suite of others. Damson Idris has his eye on jewelry fame Penn In the News The New York Times Damson Idris has his eye on jewelry fame PIK Professor Michael Platt of the Wharton School, Perelman School of Medicine, and School of Arts & Sciences says that Damson Idris’s Didris jewelry brand is taking the right steps to be authentic and appealing for consumers. Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Penn In the News NPR Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Wendy De La Rosa of the Wharton School looks at issues of money and family relationships Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Penn In the News Moneywise Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes. Load More
How indie Hollywood is courting the Letterboxd generation Penn In the News The Hollywood Reporter How indie Hollywood is courting the Letterboxd generation Patti Williams of the Wharton School comments on film studios being an identity marker for younger movie viewers. Wharton faculty on the future of retail Wharton faculty on the future of retail The latest installments of The Wharton School’s faculty research podcast, “Ripple Effect,” takes a marketing expert view of the world of retail. 3 min. read Is that product any good, or is it just a brand halo? Penn In the News The New York Times Is that product any good, or is it just a brand halo? Barbara Kahn of the Wharton School says that brand halo has roots in the halo effect, a psychological concept in which people correlate one positive attribute with a suite of others. Damson Idris has his eye on jewelry fame Penn In the News The New York Times Damson Idris has his eye on jewelry fame PIK Professor Michael Platt of the Wharton School, Perelman School of Medicine, and School of Arts & Sciences says that Damson Idris’s Didris jewelry brand is taking the right steps to be authentic and appealing for consumers. Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Penn In the News NPR Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Wendy De La Rosa of the Wharton School looks at issues of money and family relationships Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Penn In the News Moneywise Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes. Load More
Wharton faculty on the future of retail Wharton faculty on the future of retail The latest installments of The Wharton School’s faculty research podcast, “Ripple Effect,” takes a marketing expert view of the world of retail. 3 min. read
Is that product any good, or is it just a brand halo? Penn In the News The New York Times Is that product any good, or is it just a brand halo? Barbara Kahn of the Wharton School says that brand halo has roots in the halo effect, a psychological concept in which people correlate one positive attribute with a suite of others. Damson Idris has his eye on jewelry fame Penn In the News The New York Times Damson Idris has his eye on jewelry fame PIK Professor Michael Platt of the Wharton School, Perelman School of Medicine, and School of Arts & Sciences says that Damson Idris’s Didris jewelry brand is taking the right steps to be authentic and appealing for consumers. Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Penn In the News NPR Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Wendy De La Rosa of the Wharton School looks at issues of money and family relationships Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Penn In the News Moneywise Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes. Load More
Damson Idris has his eye on jewelry fame Penn In the News The New York Times Damson Idris has his eye on jewelry fame PIK Professor Michael Platt of the Wharton School, Perelman School of Medicine, and School of Arts & Sciences says that Damson Idris’s Didris jewelry brand is taking the right steps to be authentic and appealing for consumers. Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Penn In the News NPR Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Wendy De La Rosa of the Wharton School looks at issues of money and family relationships Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Penn In the News Moneywise Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes. Load More
Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Penn In the News NPR Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews? Wendy De La Rosa of the Wharton School looks at issues of money and family relationships Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Penn In the News Moneywise Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes. Load More
Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Penn In the News Moneywise Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them? Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes.