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Marketing
How are companies really using AI?
How are companies really using AI?
Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time.
Wharton experts on holiday retail
Wharton experts on holiday retail
The latest episodes of the Wharton School’s faculty research podcast, ‘Ripple Effect,’ delve into consumer trends, past recessions, future climate and AI considerations, luxury, convenience, and customer service this holiday retail season.
Tricks, treats, retail feats: Wharton’s Halloween insights
Tricks, treats, retail feats: Wharton’s Halloween insights
For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.
Creating authentic connections in virtual teams
Creating authentic connections in virtual teams
Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.
Meta’s Threads takes on Twitter
Meta’s Threads takes on Twitter
Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.”
Novel practices on how businesses relate to customers
Novel practices on how businesses relate to customers
In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.
The high cost of being a sports fan
The high cost of being a sports fan
Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.
Why livestream commerce is on the rise
Why livestream commerce is on the rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
How firms can overcome the ‘paradox of preparedness’
How firms can overcome the ‘paradox of preparedness’
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
In the News
USA Today
Walmart self-checkout: How retailer’s DIY lanes don’t check out with some shoppers
Santiago Gallino of the Wharton School says that too few staffed registers in a retail operation can frustrate customers who prefer traditional checkout, while an over-reliance on self-checkout can introduce inefficiencies and revenue loss.
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Salon.com
Gen Z is ‘de-influencing’ on social media
According to a collaborative report by the Wharton School’s Baker Retailing Center, 75% of Gen Z consumers say that sustainability is more important to them than brand name when making purchase decisions.
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The Atlantic
What is Hims actually selling?
Peter Fader of the Wharton School says that the percentage of Hims’ operating expenses spent on marketing is high and unsustainable.
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USA Today
Republicans loved crypto before Trump jumped on the bandwagon. Here’s why
According to research by David Reibstein of the Wharton School and colleagues, Republicans are more likely than Democrats to invest in cryptocurrency.
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The New York Times
Think you’re high class? How do you feel about twice-baked potatoes?
The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School.
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Marketplace (NPR)
Does Coca-Cola’s AI ad herald a new era?
Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower.
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