3:00 p.m. - 7:00 p.m.
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
Workers who access their wages on demand often develop a false sense of their own wealth and spend more, according to new research from Wharton’s Wendy De La Rosa.
In a Q&A with Penn Today, Cait Lamberton of the Wharton School discusses some possible reasons for Wordle’s popularity.
Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says marketing professor Barbara E. Kahn.
Wharton’s Jonah Berger talks about his research on how nonconsumption can turn ordinary products into perceived ‘treasures.’
Wharton marketing professor Patti Williams isn’t sold on the stated reasons behind Facebook’s recent name change— to Meta—or the timing.
Wharton’s Americus Reed and Abraham J. Wyner explain how athletes’ endorsement contracts might be more relevant than their sports performance, and how all are at stake when allegations of misconduct arise.
It has been a long pandemic, from which the country is still emerging, but the U.S. economy is working its way back.
Americus Reed of the Wharton School comments on how consumers connect deeply with brands that share their values.
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The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”
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