Marketing | Penn Today

Tracing the evolving law and business of TV

Reflecting on 100 years of television, Christopher Yoo of Penn Carey Law provides an overview of TV’s shifting legal landscape, and Barbara Kahn of the Wharton School shares how branding has evolved.

3 min. read

188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’

Jonah Berger of the Wharton School discusses established brands or products that go viral when a new demographic sees them as offering something they haven’t discovered yet.

Hard Rock International launches industry-first player health integration with almond at Hard Rock Casino Cincinnati

Michael Platt of the Wharton School says that studying how digital tools function in casinos can provide insights into how technology can support healthier decision-making.

An Olympic skiier making a heart sign with their hands post ski run at the Winter Olympics.

Wharton faculty on love, finance, AI, and the Olympics

The latest installments of the Wharton School’s faculty research podcast, “Ripple Effect,” explores online dating, the future of global finance, sports and advertising, and how AI is informing human decision-making.

2 min. read

Calvin Klein is missing its Carolyn Bessette Kennedy moment

Americus Reed of the Wharton School says Calvin Klein is missing an opportunity by not capitalizing on the success of the TV series “Love Story: John F. Kennedy Jr. & Carolyn Bessette.”

How confidence changes consumer loyalty

New research from Wharton marketing professor Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.

Should drug companies be advertising to consumers?

Abby Alpert of the Wharton School comments on advertising by drug companies.

The most controversial Super Bowl ad of 2025 is back for more

Americus Reed of the Wharton School comments on Super Bowl ads normalizing the use of weight-loss drugs.

The game within the game

Karen Weaver of the Graduate School of Education comments on televised sporting events as advertisements for colleges.

Why I joined the cult of creatine

Annie Wilson of the Wharton School says “wellness” is a good marketing term because it avoids strict definition.

Filters