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Marketing
Why livestream commerce is on the rise
Why livestream commerce is on the rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
How firms can overcome the ‘paradox of preparedness’
How firms can overcome the ‘paradox of preparedness’
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
A mashup of marketing and neuroscience
A mashup of marketing and neuroscience
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
What the frequency of your pay means for financial well-being
What the frequency of your pay means for financial well-being
Workers who access their wages on demand often develop a false sense of their own wealth and spend more, according to new research from Wharton’s Wendy De La Rosa.
In Wordle, a case for ‘pure’ play
In Wordle, a case for ‘pure’ play
In a Q&A with Penn Today, Cait Lamberton of the Wharton School discusses some possible reasons for Wordle’s popularity.
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says marketing professor Barbara E. Kahn.
Why do we hold on to things we never use?
Why do we hold on to things we never use?
Wharton’s Jonah Berger talks about his research on how nonconsumption can turn ordinary products into perceived ‘treasures.’
Into the metaverse: Can Facebook rebrand itself?
Into the metaverse: Can Facebook rebrand itself?
Wharton marketing professor Patti Williams isn’t sold on the stated reasons behind Facebook’s recent name change— to Meta—or the timing.
The business of sports reckons with domestic violence off the field
The business of sports reckons with domestic violence off the field
Wharton’s Americus Reed and Abraham J. Wyner explain how athletes’ endorsement contracts might be more relevant than their sports performance, and how all are at stake when allegations of misconduct arise.
What the U.S. economy will look like after the pandemic
What the U.S. economy will look like after the pandemic
It has been a long pandemic, from which the country is still emerging, but the U.S. economy is working its way back.
In the News
CNN
Elon Musk’s politics trigger strong reactions from Tesla customers
Americus Reed of the Wharton School comments on how consumers connect deeply with brands that share their values.
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Wired.com
Stepping into an Amazon store helps it get inside your head
The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”
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