Through
9/15
Marketing
Wharton experts on holiday retail
Wharton experts on holiday retail
The latest episodes of the Wharton School’s faculty research podcast, ‘Ripple Effect,’ delve into consumer trends, past recessions, future climate and AI considerations, luxury, convenience, and customer service this holiday retail season.
Tricks, treats, retail feats: Wharton’s Halloween insights
Tricks, treats, retail feats: Wharton’s Halloween insights
For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.
Creating authentic connections in virtual teams
Creating authentic connections in virtual teams
Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.
Meta’s Threads takes on Twitter
Meta’s Threads takes on Twitter
Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.”
Novel practices on how businesses relate to customers
Novel practices on how businesses relate to customers
In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.
The high cost of being a sports fan
The high cost of being a sports fan
Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.
Why livestream commerce is on the rise
Why livestream commerce is on the rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
How firms can overcome the ‘paradox of preparedness’
How firms can overcome the ‘paradox of preparedness’
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
A mashup of marketing and neuroscience
A mashup of marketing and neuroscience
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
In the News
Technical.ly Philly
AI takes center stage in Penn’s plan for overhauling its business education programs
The Wharton School has announced a new AI-focused strategy to prepare students in all fields to interact with and use AI, featuring remarks from Eric Bradlow.
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Business Insider
Welcome to the age of wild price swings
Z. John Zhang of the Wharton School says that price is meant to mediate between demand and supply to ensure that a product is delivered into the hands of the right customers.
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NPR
A supermarket trip may soon look different, thanks to electronic shelf labels
Santiago Gallino of the Wharton School says that retailers can benefit from the increased productivity enabled by digitized shelf labels.
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Harvard Business Review
Research: Customer referrals are contagious
Research co-authored by Zhenling Jiang of the Wharton School suggests that customer referrals are particularly valuable in their ability to bring in more referrals.
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Associated Press
Stores are more subdued in observing Pride Month. Some LGBTQ+ people see a silver lining in that
Barbara Kahn of the Wharton School says that brands are dropping their spotlight on Pride Month products, though support isn’t disappearing entirely.
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CNN
Trader Joe’s tiny coolers are selling like hot cakes. Why and how do products go viral?
Jonah Berger of the Wharton School says that trends often go viral for low-cost public consumables.
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