Colleges Against Cancer
According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.
These two biomarkers may offer clues into the underlying biological processes at play in decision making, according to research from neuroscientist Michael Platt.
Wharton's Jonah Berger discusses his research on why brands mix downscale elements with higher-end goods. Berger describes what he calls a “trickle round” effect, whereby status signals move directly from low-end to high-end before diffusing to the middle.
In a new book, Annenberg’s Jessa Lingel views modern online life through the lens of a site that hasn’t changed much in look or feel since it began 25 years ago.
Wharton School Marketing Professor Cait Lamberton, in a Q&A, explains why rental clothing has caught on and where it’s going.
A three-part series and podcast delves into the nuts and bolts of algorithms, legal and ethical questions, and ways artificial intelligence guides decision making.
Artificial intelligence has permeated many corners of life, from consumer purchasing and media consumption to health care—sometimes in ways we don’t even know.
Wharton Professor of Marketing Patti Williams discusses how brands began to put their do-gooder ethos to the forefront of its value proposition.
Today, fewer than half of U.S. counties have this capability. Rising juniors Anthony Scarpone-Lambert and Kirti Shenoy want to change that with their nonprofit Text-911.
Wharton’s Shiri Melumad discusses her research on how user-generated content changes in tone based on the type of device used to create it.
The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”
FULL STORY →