11/5
Marketing
Wharton experts on holiday retail
Wharton experts on holiday retail
The latest episodes of the Wharton School’s faculty research podcast, ‘Ripple Effect,’ delve into consumer trends, past recessions, future climate and AI considerations, luxury, convenience, and customer service this holiday retail season.
Tricks, treats, retail feats: Wharton’s Halloween insights
Tricks, treats, retail feats: Wharton’s Halloween insights
For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.
Creating authentic connections in virtual teams
Creating authentic connections in virtual teams
Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.
Meta’s Threads takes on Twitter
Meta’s Threads takes on Twitter
Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.”
Novel practices on how businesses relate to customers
Novel practices on how businesses relate to customers
In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.
The high cost of being a sports fan
The high cost of being a sports fan
Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.
Why livestream commerce is on the rise
Why livestream commerce is on the rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
How firms can overcome the ‘paradox of preparedness’
How firms can overcome the ‘paradox of preparedness’
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
A mashup of marketing and neuroscience
A mashup of marketing and neuroscience
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
In the News
CNN
Consumers reach their breaking point, forcing retailers to shutter stores at a worrying pace
Barbara Kahn of the Wharton School says that any rental chain that is over-stored is going to begin to pull back.
FULL STORY →
Retail Dive
Looking to replace pumpkin spice? Stop looking
Barbara Kahn of the Wharton School says that part of the original appeal of pumpkin spice was that it was invented.
FULL STORY →
Time
How to stop checking your phone every 10 seconds
Shiri Melumad of the Wharton School says that adults draw comfort from the constant, familiar presence of their cell phones as “digital pacifiers.”
FULL STORY →
ABC News
Can Harris ride memes all the way to the White House?
Pinar Yildirim of the Wharton School says that people who vote for the Democratic Party tend to skew younger, which makes them harder to reach through traditional media.
FULL STORY →
CNBC
As inflation fury lingers, politicians join customers in pushing companies to cut prices
Cait Lamberton of the Wharton School says that promising to tackle higher everyday costs is a safe bet during contentious times, particularly for politicians in swing states.
FULL STORY →
Technical.ly Philly
AI takes center stage in Penn’s plan for overhauling its business education programs
The Wharton School has announced a new AI-focused strategy to prepare students in all fields to interact with and use AI, featuring remarks from Eric Bradlow.
FULL STORY →