Wharton’s Americus Reed and Abraham J. Wyner explain how athletes’ endorsement contracts might be more relevant than their sports performance, and how all are at stake when allegations of misconduct arise.
It has been a long pandemic, from which the country is still emerging, but the U.S. economy is working its way back.
Wharton’s Catherine Lamberton talks about tipping’s new normal, advocating for “appreciation and generosity.”
Wharton’s Shiri Melumad on how news becomes increasingly biased when it’s repeatedly retold.
Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives.
Wharton’s Jonah Berger discusses his new research on how giving consumers the opportunity for self-expression can increase tipping and charitable giving.
A new study from Wharton marketing professor Jonah Berger looks at the emotional triggers that make people want to share advertising content.
The final panel discussion in the Beyond Business series, “Race & The Selling of America,” brings together Wharton dean Erika James with professionals in film and sports to discuss how diversity is reshaping businesses and brands.
According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.
These two biomarkers may offer clues into the underlying biological processes at play in decision making, according to research from neuroscientist Michael Platt.
The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”
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