Marketing

Why livestream commerce is on the rise

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.

From Knowledge at Wharton

Why do we hold on to things we never use?

Wharton’s Jonah Berger talks about his research on how nonconsumption can turn ordinary products into perceived ‘treasures.’

From Knowledge at Wharton



In the News


NPR

Willpower won’t help you save money. Changing your environment can

On “TED Radio Hour,” Wendy De La Rosa of the Wharton School suggests changing and automating factors in one’s environment to take better control of finances.

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The Verge

Tesla owners in China are furious over price cuts—here’s why protests became the answer

Z. John Zhang of the Wharton School says that price changes often draw the ire of Chinese consumers, especially when the long-term value of an asset like a car or apartment is affected.

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Women’s Wear Daily

Turning ugly duckling customers into beautiful swans

In a Q&A, Peter S. Fader of the Wharton School explains the Customer-Base Audit and shares insights into using data to create and understand customer lifetime value.

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Time

Six surprising things you think are making you happy—but are doing the opposite

Marissa Sharif of the Wharton School says that an excess of discretionary time can lead to feelings of unhappiness due to a lack of productivity, purpose, and meaning.

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CNBC

Can CEOs really go home again?

Americus Reed of the Wharton School joins “Power Lunch” to discuss how companies usually fare when their CEOs return to the helm after leaving.

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CNBC

Tracking the top corporate controversies in 2022 with Wharton School Professor Americus Reed

On “Power Lunch,” Americus Reed of the Wharton School discusses corporate controversies in 2022, how brands have managed public relations and corporate credibility amid scandals, and his expectations for 2023.

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