Marketing

Wharton experts on holiday retail

The latest episodes of the Wharton School’s faculty research podcast, ‘Ripple Effect,’ delve into consumer trends, past recessions, future climate and AI considerations, luxury, convenience, and customer service this holiday retail season.

From Knowledge at Wharton

Creating authentic connections in virtual teams

Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.

From Knowledge at Wharton

Meta’s Threads takes on Twitter

Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.

From Knowledge at Wharton

Why livestream commerce is on the rise

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.

From Knowledge at Wharton

A mashup of marketing and neuroscience

Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.

From Wharton Magazine



In the News


CNN

Consumers reach their breaking point, forcing retailers to shutter stores at a worrying pace

Barbara Kahn of the Wharton School says that any rental chain that is over-stored is going to begin to pull back.

FULL STORY →



Retail Dive

Looking to replace pumpkin spice? Stop looking

Barbara Kahn of the Wharton School says that part of the original appeal of pumpkin spice was that it was invented.

FULL STORY →



Time

How to stop checking your phone every 10 seconds

Shiri Melumad of the Wharton School says that adults draw comfort from the constant, familiar presence of their cell phones as “digital pacifiers.”

FULL STORY →



CNBC

As inflation fury lingers, politicians join customers in pushing companies to cut prices

Cait Lamberton of the Wharton School says that promising to tackle higher everyday costs is a safe bet during contentious times, particularly for politicians in swing states.

FULL STORY →



ABC News

Can Harris ride memes all the way to the White House?

Pinar Yildirim of the Wharton School says that people who vote for the Democratic Party tend to skew younger, which makes them harder to reach through traditional media.

FULL STORY →



Technical.ly Philly

AI takes center stage in Penn’s plan for overhauling its business education programs

The Wharton School has announced a new AI-focused strategy to prepare students in all fields to interact with and use AI, featuring remarks from Eric Bradlow.

FULL STORY →