Marketing

How are companies really using AI?

Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time.

From Knowledge at Wharton

Wharton experts on holiday retail

The latest episodes of the Wharton School’s faculty research podcast, ‘Ripple Effect,’ delve into consumer trends, past recessions, future climate and AI considerations, luxury, convenience, and customer service this holiday retail season.

From Knowledge at Wharton

Creating authentic connections in virtual teams

Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.

From Knowledge at Wharton

Meta’s Threads takes on Twitter

Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.

From Knowledge at Wharton

Why livestream commerce is on the rise

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.

From Knowledge at Wharton



In the News


WHYY (Philadelphia)

Philly anti-violence group says a national gun violence ad campaign missed the mark

Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences.

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The Telegraph

The spiritual core of Lent may still lurk behind silly virtue signaling

Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.”

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The Washington Post

What to know about the no-shopping ‘economic blackout’ on Feb. 28

Americus Reed of the Wharton School says that protest movements and collective organizing take time, especially as consumers deal with the normal pressures of life.

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USA Today

Walmart self-checkout: How retailer’s DIY lanes don’t check out with some shoppers

Santiago Gallino of the Wharton School says that too few staffed registers in a retail operation can frustrate customers who prefer traditional checkout, while an over-reliance on self-checkout can introduce inefficiencies and revenue loss.

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Salon.com

Gen Z is ‘de-influencing’ on social media

According to a collaborative report by the Wharton School’s Baker Retailing Center, 75% of Gen Z consumers say that sustainability is more important to them than brand name when making purchase decisions.

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The Atlantic

What is Hims actually selling?

Peter Fader of the Wharton School says that the percentage of Hims’ operating expenses spent on marketing is high and unsustainable.

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