Marketing | Penn Today

The ice-cold civil war between Diet Coke and Coke Zero drinkers

“Even though [Diet Coke and Coke Zero] are calorically the same thing, there’s a completely different story that’s being told,” says Americus Reed II of the Wharton School.

Emmy Keogh is buttering up her post-graduation plans

The graduating fourth-year communications major has used many of Penn’s resources for entrepreneurs to get her bespoke butter company churning.

2 min. read

Nike’s marketing problem is somehow getting worse

"This shows the broader confusion with the brand. That's the more disturbing part," Americus Reed of the Wharton School says about Nike's Boston marketing misstep.

Tracing the evolving law and business of TV

Reflecting on 100 years of television, Christopher Yoo of Penn Carey Law provides an overview of TV’s shifting legal landscape, and Barbara Kahn of the Wharton School shares how branding has evolved.

3 min. read

188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’

Jonah Berger of the Wharton School discusses established brands or products that go viral when a new demographic sees them as offering something they haven’t discovered yet.

Hard Rock International launches industry-first player health integration with almond at Hard Rock Casino Cincinnati

Michael Platt of the Wharton School says that studying how digital tools function in casinos can provide insights into how technology can support healthier decision-making.

An Olympic skiier making a heart sign with their hands post ski run at the Winter Olympics.

Wharton faculty on love, finance, AI, and the Olympics

The latest installments of the Wharton School’s faculty research podcast, “Ripple Effect,” explores online dating, the future of global finance, sports and advertising, and how AI is informing human decision-making.

2 min. read

Calvin Klein is missing its Carolyn Bessette Kennedy moment

Americus Reed of the Wharton School says Calvin Klein is missing an opportunity by not capitalizing on the success of the TV series “Love Story: John F. Kennedy Jr. & Carolyn Bessette.”

How confidence changes consumer loyalty

New research from Wharton marketing professor Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.

Should drug companies be advertising to consumers?

Abby Alpert of the Wharton School comments on advertising by drug companies.

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