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Marketing
What makes some ads more shareable than others?
What makes some ads more shareable than others?
A new study from Wharton marketing professor Jonah Berger looks at the emotional triggers that make people want to share advertising content.
How the dialogue on diversity is reshaping business
How the dialogue on diversity is reshaping business
The final panel discussion in the Beyond Business series, “Race & The Selling of America,” brings together Wharton dean Erika James with professionals in film and sports to discuss how diversity is reshaping businesses and brands.
How to get voters off the fence? With a soft touch
How to get voters off the fence? With a soft touch
According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.
Gaze and pupil dilation can reveal a decision before it’s made
Gaze and pupil dilation can reveal a decision before it’s made
These two biomarkers may offer clues into the underlying biological processes at play in decision making, according to research from neuroscientist Michael Platt.
The lobster mac ‘n’ cheese mystery: Why brands mix high with low
The lobster mac ‘n’ cheese mystery: Why brands mix high with low
Wharton's Jonah Berger discusses his research on why brands mix downscale elements with higher-end goods. Berger describes what he calls a “trickle round” effect, whereby status signals move directly from low-end to high-end before diffusing to the middle.
What craigslist can teach us about Web 2.0
What craigslist can teach us about Web 2.0
In a new book, Annenberg’s Jessa Lingel views modern online life through the lens of a site that hasn’t changed much in look or feel since it began 25 years ago.
What’s the future of rental clothing?
What’s the future of rental clothing?
Wharton School Marketing Professor Cait Lamberton, in a Q&A, explains why rental clothing has caught on and where it’s going.
The virtual assistant
The virtual assistant
Artificial intelligence has permeated many corners of life, from consumer purchasing and media consumption to health care—sometimes in ways we don’t even know.
Bots, biases, and binge watching: How AI shapes the modern world
Bots, biases, and binge watching: How AI shapes the modern world
A three-part series and podcast delves into the nuts and bolts of algorithms, legal and ethical questions, and ways artificial intelligence guides decision making.
How shopping became a version of social impact
How shopping became a version of social impact
Wharton Professor of Marketing Patti Williams discusses how brands began to put their do-gooder ethos to the forefront of its value proposition.
In the News
Wired.com
Stepping into an Amazon store helps it get inside your head
The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”
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