Marketing

How to get voters off the fence? With a soft touch

According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.

From Knowledge@Wharton

The virtual assistant

Artificial intelligence has permeated many corners of life, from consumer purchasing and media consumption to health care—sometimes in ways we don’t even know.

Michele W. Berger



In the News


Wired.com

Stepping into an Amazon store helps it get inside your head

The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”

FULL STORY →