2/3
Marketing
Novel practices on how businesses relate to customers
Novel practices on how businesses relate to customers
In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.
The high cost of being a sports fan
The high cost of being a sports fan
Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.
Why livestream commerce is on the rise
Why livestream commerce is on the rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
How firms can overcome the ‘paradox of preparedness’
How firms can overcome the ‘paradox of preparedness’
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
A mashup of marketing and neuroscience
A mashup of marketing and neuroscience
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
What the frequency of your pay means for financial well-being
What the frequency of your pay means for financial well-being
Workers who access their wages on demand often develop a false sense of their own wealth and spend more, according to new research from Wharton’s Wendy De La Rosa.
In Wordle, a case for ‘pure’ play
In Wordle, a case for ‘pure’ play
In a Q&A with Penn Today, Cait Lamberton of the Wharton School discusses some possible reasons for Wordle’s popularity.
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says marketing professor Barbara E. Kahn.
Why do we hold on to things we never use?
Why do we hold on to things we never use?
Wharton’s Jonah Berger talks about his research on how nonconsumption can turn ordinary products into perceived ‘treasures.’
Into the metaverse: Can Facebook rebrand itself?
Into the metaverse: Can Facebook rebrand itself?
Wharton marketing professor Patti Williams isn’t sold on the stated reasons behind Facebook’s recent name change— to Meta—or the timing.
In the News
NPR
Willpower won’t help you save money. Changing your environment can
On “TED Radio Hour,” Wendy De La Rosa of the Wharton School suggests changing and automating factors in one’s environment to take better control of finances.
FULL STORY →
The Verge
Tesla owners in China are furious over price cuts—here’s why protests became the answer
Z. John Zhang of the Wharton School says that price changes often draw the ire of Chinese consumers, especially when the long-term value of an asset like a car or apartment is affected.
FULL STORY →
Women’s Wear Daily
Turning ugly duckling customers into beautiful swans
In a Q&A, Peter S. Fader of the Wharton School explains the Customer-Base Audit and shares insights into using data to create and understand customer lifetime value.
FULL STORY →
Time
Six surprising things you think are making you happy—but are doing the opposite
Marissa Sharif of the Wharton School says that an excess of discretionary time can lead to feelings of unhappiness due to a lack of productivity, purpose, and meaning.
FULL STORY →
CNBC
Can CEOs really go home again?
Americus Reed of the Wharton School joins “Power Lunch” to discuss how companies usually fare when their CEOs return to the helm after leaving.
FULL STORY →
CNBC
Tracking the top corporate controversies in 2022 with Wharton School Professor Americus Reed
On “Power Lunch,” Americus Reed of the Wharton School discusses corporate controversies in 2022, how brands have managed public relations and corporate credibility amid scandals, and his expectations for 2023.
FULL STORY →