How the dialogue on diversity is reshaping business

The final panel discussion in the Beyond Business series, “Race & The Selling of America,” brings together Wharton dean Erika James with professionals in film and sports to discuss how diversity is reshaping businesses and brands.

From Knowledge@Wharton

How to get voters off the fence? With a soft touch

According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.

From Knowledge@Wharton

In the News

Stepping into an Amazon store helps it get inside your head

The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”