9/20
Marketing
Creating authentic connections in virtual teams
Creating authentic connections in virtual teams
Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.
Meta’s Threads takes on Twitter
Meta’s Threads takes on Twitter
Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy
Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.”
Novel practices on how businesses relate to customers
Novel practices on how businesses relate to customers
In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.
The high cost of being a sports fan
The high cost of being a sports fan
Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.
Why livestream commerce is on the rise
Why livestream commerce is on the rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
How firms can overcome the ‘paradox of preparedness’
How firms can overcome the ‘paradox of preparedness’
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
A mashup of marketing and neuroscience
A mashup of marketing and neuroscience
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
What the frequency of your pay means for financial well-being
What the frequency of your pay means for financial well-being
Workers who access their wages on demand often develop a false sense of their own wealth and spend more, according to new research from Wharton’s Wendy De La Rosa.
In Wordle, a case for ‘pure’ play
In Wordle, a case for ‘pure’ play
In a Q&A with Penn Today, Cait Lamberton of the Wharton School discusses some possible reasons for Wordle’s popularity.
In the News
The New York Times
Margaritaville aims to hang on after Jimmy Buffett’s death
Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett.
FULL STORY →
The Washington Post
LinkedIn posts have gotten personal and deep
Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity.
FULL STORY →
Forbes
Endless varieties of the S&P 500, based on people’s beliefs
A survey by the Baker Retailing Center at the Wharton School finds that three-quarters of Gen Z prefer to buy from sustainable companies rather than just brand names.
FULL STORY →
Philadelphia Inquirer
As Urban Outfitters sales struggle, the company is focusing on Anthropologie and Free People
Peter Fader of the Wharton School says that discretionary buying is hard to do right now, especially for younger consumers and those with less income.
FULL STORY →
Marketscale
Young marketers are becoming leading experts in AI and leveraging generative AI to create new competition in marketing
Denise Dahlhoff of the Wharton School details the ways in which marketers have utilized AI to expand their job roles, sparking a major shift in the use of generative AI.
FULL STORY →
American Banker
Don’t exclude EBT accounts from the CFPB’s data access rule
In an Op-Ed, Wendy De La Rosa of the Wharton School says that low-income consumers won’t be able to take advantage of financial data access rules being drafted by the Consumer Financial Protection Bureau.
FULL STORY →