Marketing | Penn Today

An Olympic skiier making a heart sign with their hands post ski run at the Winter Olympics.

Wharton faculty on love, finance, AI, and the Olympics

The latest installments of the Wharton School’s faculty research podcast, “Ripple Effect,” explores online dating, the future of global finance, sports and advertising, and how AI is informing human decision-making.

2 min. read

Calvin Klein is missing its Carolyn Bessette Kennedy moment

Americus Reed of the Wharton School says Calvin Klein is missing an opportunity by not capitalizing on the success of the TV series “Love Story: John F. Kennedy Jr. & Carolyn Bessette.”

How confidence changes consumer loyalty

New research from Wharton marketing professor Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.

Should drug companies be advertising to consumers?

Abby Alpert of the Wharton School comments on advertising by drug companies.

The most controversial Super Bowl ad of 2025 is back for more

Americus Reed of the Wharton School comments on Super Bowl ads normalizing the use of weight-loss drugs.

The game within the game

Karen Weaver of the Graduate School of Education comments on televised sporting events as advertisements for colleges.

Why I joined the cult of creatine

Annie Wilson of the Wharton School says “wellness” is a good marketing term because it avoids strict definition.

Survey overload: Companies are inundating customers with endless surveys—and getting worse insights

Peter Fader of the Wharton School says feedback-survey emails don’t often lead to meaningful insights.

Reed: Gen Alpha will find other channels to keep the conversations going

Americus Reed of the Wharton School argues for nuance over bans in shaping Generation Alpha’s life.

How chatbots shape emotional well-being in the age of AI

Wharton marketing professor and co-director of Wharton Human-AI Research Stefano Puntoni examines how consumers use AI chatbots for companionship and emotional support.

Filters