5/25
Marketing
In Wordle, a case for ‘pure’ play
In Wordle, a case for ‘pure’ play
In a Q&A with Penn Today, Cait Lamberton of the Wharton School discusses some possible reasons for Wordle’s popularity.
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says marketing professor Barbara E. Kahn.
Why do we hold on to things we never use?
Why do we hold on to things we never use?
Wharton’s Jonah Berger talks about his research on how nonconsumption can turn ordinary products into perceived ‘treasures.’
Into the metaverse: Can Facebook rebrand itself?
Into the metaverse: Can Facebook rebrand itself?
Wharton marketing professor Patti Williams isn’t sold on the stated reasons behind Facebook’s recent name change— to Meta—or the timing.
The business of sports reckons with domestic violence off the field
The business of sports reckons with domestic violence off the field
Wharton’s Americus Reed and Abraham J. Wyner explain how athletes’ endorsement contracts might be more relevant than their sports performance, and how all are at stake when allegations of misconduct arise.
What the U.S. economy will look like after the pandemic
What the U.S. economy will look like after the pandemic
It has been a long pandemic, from which the country is still emerging, but the U.S. economy is working its way back.
Post-pandemic tipping
Post-pandemic tipping
Wharton’s Catherine Lamberton talks about tipping’s new normal, advocating for “appreciation and generosity.”
From facts to fake news: How information gets distorted
From facts to fake news: How information gets distorted
Wharton’s Shiri Melumad on how news becomes increasingly biased when it’s repeatedly retold.
How customers respond to socially responsible business marketing
How customers respond to socially responsible business marketing
Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives.
Do you prefer cats or dogs? Why self-expression increases giving
Do you prefer cats or dogs? Why self-expression increases giving
Wharton’s Jonah Berger discusses his new research on how giving consumers the opportunity for self-expression can increase tipping and charitable giving.
In the News
Wired.com
Stepping into an Amazon store helps it get inside your head
The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”
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