Wharton experts on holiday retail

The latest episodes of the Wharton School’s faculty research podcast, ‘Ripple Effect,’ delve into consumer trends, past recessions, future climate and AI considerations, luxury, convenience, and customer service this holiday retail season.

From Knowledge at Wharton

Creating authentic connections in virtual teams

Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.

From Knowledge at Wharton

Meta’s Threads takes on Twitter

Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.

From Knowledge at Wharton

Why livestream commerce is on the rise

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.

From Knowledge at Wharton

A mashup of marketing and neuroscience

Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.

From Wharton Magazine

In the News


Wawa marks a 60th anniversary milestone

Barbara Kahn of the Wharton School says that Wawa’s endurance has been fueled by authenticity, a fun name, and its offering of fresh quality foods.



Why Corporate America is keeping quiet on abortion

In a Q&A, Cait Lamberton of the Wharton School discusses the changing winds of corporate activism and the dilemma business leaders find themselves in with abortion.



That spare change you donate at checkout is adding up to millions for charities

Cait Lamberton of the Wharton School says that customers may feel manipulated and resentful when prompted for charitable donations at checkout.


Marketplace (NPR)

Retailers take on Amazon Prime with new subscription services

Raghu Iyengar of the Wharton School says that the average American has 12 subscriptions, which doesn’t leave much room for additional retail subscriptions.


Philadelphia Inquirer

Philly shoppers have a ‘love/hate relationship’ with Amazon but can’t stop spending — as much as $2,000 a month

Peter Fader of the Wharton School says that customers aren’t necessarily busier but have gotten used to the convenience of Amazon, especially since the pandemic.


Yahoo! Finance

Generative AI is having a throw-everything-at-the-wall moment

Stefano Puntoni of the Wharton School says that experimenting with different generative AI products will inevitably help the best rise to the top, while the worst will fall to the wayside.