Gen Z is ‘de-influencing’ on social media Penn In the News Salon.com Gen Z is ‘de-influencing’ on social media According to a collaborative report by the Wharton School’s Baker Retailing Center, 75% of Gen Z consumers say that sustainability is more important to them than brand name when making purchase decisions. What is Hims actually selling? Penn In the News The Atlantic What is Hims actually selling? Peter Fader of the Wharton School says that the percentage of Hims’ operating expenses spent on marketing is high and unsustainable. Why everyone suddenly wants to be seen as ‘high agency’ Penn In the News Business Insider Why everyone suddenly wants to be seen as ‘high agency’ Americus Reed of the Wharton School says that buzzwords allow people to identify their tribe, giving them more clarity about their role and how they’re expected to act in a particular situation. Republicans loved crypto before Trump jumped on the bandwagon. Here’s why Penn In the News USA Today Republicans loved crypto before Trump jumped on the bandwagon. Here’s why According to research by David Reibstein of the Wharton School and colleagues, Republicans are more likely than Democrats to invest in cryptocurrency. Think you’re high class? How do you feel about twice-baked potatoes? Penn In the News The New York Times Think you’re high class? How do you feel about twice-baked potatoes? The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School. Does Coca-Cola’s AI ad herald a new era? Penn In the News Marketplace (NPR) Does Coca-Cola’s AI ad herald a new era? Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower. How are companies really using AI? Image: iStock/RossHelen How are companies really using AI? Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time. Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Penn In the News WHYY (Philadelphia) Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying. How AI could help bring down the cost of college Penn In the News The Wall Street Journal How AI could help bring down the cost of college Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education. App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message. Load More
What is Hims actually selling? Penn In the News The Atlantic What is Hims actually selling? Peter Fader of the Wharton School says that the percentage of Hims’ operating expenses spent on marketing is high and unsustainable. Why everyone suddenly wants to be seen as ‘high agency’ Penn In the News Business Insider Why everyone suddenly wants to be seen as ‘high agency’ Americus Reed of the Wharton School says that buzzwords allow people to identify their tribe, giving them more clarity about their role and how they’re expected to act in a particular situation. Republicans loved crypto before Trump jumped on the bandwagon. Here’s why Penn In the News USA Today Republicans loved crypto before Trump jumped on the bandwagon. Here’s why According to research by David Reibstein of the Wharton School and colleagues, Republicans are more likely than Democrats to invest in cryptocurrency. Think you’re high class? How do you feel about twice-baked potatoes? Penn In the News The New York Times Think you’re high class? How do you feel about twice-baked potatoes? The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School. Does Coca-Cola’s AI ad herald a new era? Penn In the News Marketplace (NPR) Does Coca-Cola’s AI ad herald a new era? Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower. How are companies really using AI? Image: iStock/RossHelen How are companies really using AI? Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time. Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Penn In the News WHYY (Philadelphia) Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying. How AI could help bring down the cost of college Penn In the News The Wall Street Journal How AI could help bring down the cost of college Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education. App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message. Load More
Why everyone suddenly wants to be seen as ‘high agency’ Penn In the News Business Insider Why everyone suddenly wants to be seen as ‘high agency’ Americus Reed of the Wharton School says that buzzwords allow people to identify their tribe, giving them more clarity about their role and how they’re expected to act in a particular situation. Republicans loved crypto before Trump jumped on the bandwagon. Here’s why Penn In the News USA Today Republicans loved crypto before Trump jumped on the bandwagon. Here’s why According to research by David Reibstein of the Wharton School and colleagues, Republicans are more likely than Democrats to invest in cryptocurrency. Think you’re high class? How do you feel about twice-baked potatoes? Penn In the News The New York Times Think you’re high class? How do you feel about twice-baked potatoes? The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School. Does Coca-Cola’s AI ad herald a new era? Penn In the News Marketplace (NPR) Does Coca-Cola’s AI ad herald a new era? Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower. How are companies really using AI? Image: iStock/RossHelen How are companies really using AI? Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time. Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Penn In the News WHYY (Philadelphia) Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying. How AI could help bring down the cost of college Penn In the News The Wall Street Journal How AI could help bring down the cost of college Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education. App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message. Load More
Republicans loved crypto before Trump jumped on the bandwagon. Here’s why Penn In the News USA Today Republicans loved crypto before Trump jumped on the bandwagon. Here’s why According to research by David Reibstein of the Wharton School and colleagues, Republicans are more likely than Democrats to invest in cryptocurrency. Think you’re high class? How do you feel about twice-baked potatoes? Penn In the News The New York Times Think you’re high class? How do you feel about twice-baked potatoes? The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School. Does Coca-Cola’s AI ad herald a new era? Penn In the News Marketplace (NPR) Does Coca-Cola’s AI ad herald a new era? Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower. How are companies really using AI? Image: iStock/RossHelen How are companies really using AI? Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time. Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Penn In the News WHYY (Philadelphia) Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying. How AI could help bring down the cost of college Penn In the News The Wall Street Journal How AI could help bring down the cost of college Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education. App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message. Load More
Think you’re high class? How do you feel about twice-baked potatoes? Penn In the News The New York Times Think you’re high class? How do you feel about twice-baked potatoes? The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School. Does Coca-Cola’s AI ad herald a new era? Penn In the News Marketplace (NPR) Does Coca-Cola’s AI ad herald a new era? Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower. How are companies really using AI? Image: iStock/RossHelen How are companies really using AI? Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time. Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Penn In the News WHYY (Philadelphia) Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying. How AI could help bring down the cost of college Penn In the News The Wall Street Journal How AI could help bring down the cost of college Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education. App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message. Load More
Does Coca-Cola’s AI ad herald a new era? Penn In the News Marketplace (NPR) Does Coca-Cola’s AI ad herald a new era? Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower. How are companies really using AI? Image: iStock/RossHelen How are companies really using AI? Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time. Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Penn In the News WHYY (Philadelphia) Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying. How AI could help bring down the cost of college Penn In the News The Wall Street Journal How AI could help bring down the cost of college Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education. App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message. Load More
How are companies really using AI? Image: iStock/RossHelen How are companies really using AI? Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time.
Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Penn In the News WHYY (Philadelphia) Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying. How AI could help bring down the cost of college Penn In the News The Wall Street Journal How AI could help bring down the cost of college Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education. App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message. Load More
How AI could help bring down the cost of college Penn In the News The Wall Street Journal How AI could help bring down the cost of college Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education. App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message. Load More
App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Penn In the News Harrisburg Patriot-News App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message.