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Marketing

Does Coca-Cola’s AI ad herald a new era?
Marketplace (NPR)

Does Coca-Cola’s AI ad herald a new era?

Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower.

How are companies really using AI?
Two developers working on computer screens.

Image: iStock/RossHelen

How are companies really using AI?

Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time.

From Knowledge at Wharton

How AI could help bring down the cost of college
The Wall Street Journal

How AI could help bring down the cost of college

Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education.

How to stop checking your phone every 10 seconds
Time

How to stop checking your phone every 10 seconds

Shiri Melumad of the Wharton School says that adults draw comfort from the constant, familiar presence of their cell phones as “digital pacifiers.”