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Marketing
A mashup of marketing and neuroscience
A mashup of marketing and neuroscience
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
What the frequency of your pay means for financial well-being
What the frequency of your pay means for financial well-being
Workers who access their wages on demand often develop a false sense of their own wealth and spend more, according to new research from Wharton’s Wendy De La Rosa.
In Wordle, a case for ‘pure’ play
In Wordle, a case for ‘pure’ play
In a Q&A with Penn Today, Cait Lamberton of the Wharton School discusses some possible reasons for Wordle’s popularity.
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says marketing professor Barbara E. Kahn.
Why do we hold on to things we never use?
Why do we hold on to things we never use?
Wharton’s Jonah Berger talks about his research on how nonconsumption can turn ordinary products into perceived ‘treasures.’
Into the metaverse: Can Facebook rebrand itself?
Into the metaverse: Can Facebook rebrand itself?
Wharton marketing professor Patti Williams isn’t sold on the stated reasons behind Facebook’s recent name change— to Meta—or the timing.
The business of sports reckons with domestic violence off the field
The business of sports reckons with domestic violence off the field
Wharton’s Americus Reed and Abraham J. Wyner explain how athletes’ endorsement contracts might be more relevant than their sports performance, and how all are at stake when allegations of misconduct arise.
What the U.S. economy will look like after the pandemic
What the U.S. economy will look like after the pandemic
It has been a long pandemic, from which the country is still emerging, but the U.S.
Post-pandemic tipping
Post-pandemic tipping
Wharton’s Catherine Lamberton talks about tipping’s new normal, advocating for “appreciation and generosity.”
From facts to fake news: How information gets distorted
From facts to fake news: How information gets distorted
Wharton’s Shiri Melumad on how news becomes increasingly biased when it’s repeatedly retold.
In the News
The New York Times
Think you’re high class? How do you feel about twice-baked potatoes?
The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School.
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Marketplace (NPR)
Does Coca-Cola’s AI ad herald a new era?
Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower.
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WHYY (Philadelphia)
Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear
Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying.
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The Wall Street Journal
How AI could help bring down the cost of college
Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education.
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Harrisburg Patriot-News
App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity
Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message.
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Fortune
Experts say mortgage rates will stay high as Trump inflation fears negate expected Fed cut
A paper co-authored by Pinar Yildirim of the Wharton School finds that worsening job prospects from automation decrease long-term investments in housing and education, which causes residents to increasingly vote for candidates with populist agendas.
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