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Marketing

What is Hims actually selling?
The Atlantic

What is Hims actually selling?

Peter Fader of the Wharton School says that the percentage of Hims’ operating expenses spent on marketing is high and unsustainable.

Why everyone suddenly wants to be seen as ‘high agency’
Business Insider

Why everyone suddenly wants to be seen as ‘high agency’

Americus Reed of the Wharton School says that buzzwords allow people to identify their tribe, giving them more clarity about their role and how they’re expected to act in a particular situation.

Does Coca-Cola’s AI ad herald a new era?
Marketplace (NPR)

Does Coca-Cola’s AI ad herald a new era?

Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower.

How are companies really using AI?
Two developers working on computer screens.

Image: iStock/RossHelen

How are companies really using AI?

Wharton’s Stefano Puntoni talks about the key findings of a new report that reveals a seismic shift in firms’ attitudes and uses of AI in just a short time.

From Knowledge at Wharton

How AI could help bring down the cost of college
The Wall Street Journal

How AI could help bring down the cost of college

Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education.