Marketing

Shiri Melumad of the Wharton School says that adults draw comfort from the constant, familiar presence of their cell phones as “digital pacifiers.”

Pinar Yildirim of the Wharton School says that people who vote for the Democratic Party tend to skew younger, which makes them harder to reach through traditional media.

Cait Lamberton of the Wharton School says that promising to tackle higher everyday costs is a safe bet during contentious times, particularly for politicians in swing states.

The Wharton School has announced a new AI-focused strategy to prepare students in all fields to interact with and use AI, featuring remarks from Eric Bradlow.

Z. John Zhang of the Wharton School says that price is meant to mediate between demand and supply to ensure that a product is delivered into the hands of the right customers.

Santiago Gallino of the Wharton School says that retailers can benefit from the increased productivity enabled by digitized shelf labels.

Research co-authored by Zhenling Jiang of the Wharton School suggests that customer referrals are particularly valuable in their ability to bring in more referrals.

Barbara Kahn of the Wharton School says that brands are dropping their spotlight on Pride Month products, though support isn’t disappearing entirely.

Jonah Berger of the Wharton School says that trends often go viral for low-cost public consumables.

Cait Lamberton of the Wharton School says that consumers increasingly expect corporations to pick up pieces of the student debt crisis where other social services are failing.