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Marketing
How customers respond to socially responsible business marketing
How customers respond to socially responsible business marketing
Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives.
Do you prefer cats or dogs? Why self-expression increases giving
Do you prefer cats or dogs? Why self-expression increases giving
Wharton’s Jonah Berger discusses his new research on how giving consumers the opportunity for self-expression can increase tipping and charitable giving.
What makes some ads more shareable than others?
What makes some ads more shareable than others?
A new study from Wharton marketing professor Jonah Berger looks at the emotional triggers that make people want to share advertising content.
How the dialogue on diversity is reshaping business
How the dialogue on diversity is reshaping business
The final panel discussion in the Beyond Business series, “Race & The Selling of America,” brings together Wharton dean Erika James with professionals in film and sports to discuss how diversity is reshaping businesses and brands.
How to get voters off the fence? With a soft touch
How to get voters off the fence? With a soft touch
According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.
Gaze and pupil dilation can reveal a decision before it’s made
Gaze and pupil dilation can reveal a decision before it’s made
These two biomarkers may offer clues into the underlying biological processes at play in decision making, according to research from neuroscientist Michael Platt.
The lobster mac ‘n’ cheese mystery: Why brands mix high with low
The lobster mac ‘n’ cheese mystery: Why brands mix high with low
Wharton's Jonah Berger discusses his research on why brands mix downscale elements with higher-end goods. Berger describes what he calls a “trickle round” effect, whereby status signals move directly from low-end to high-end before diffusing to the middle.
What craigslist can teach us about Web 2.0
What craigslist can teach us about Web 2.0
In a new book, Annenberg’s Jessa Lingel views modern online life through the lens of a site that hasn’t changed much in look or feel since it began 25 years ago.
What’s the future of rental clothing?
What’s the future of rental clothing?
Wharton School Marketing Professor Cait Lamberton, in a Q&A, explains why rental clothing has caught on and where it’s going.
Bots, biases, and binge watching: How AI shapes the modern world
Bots, biases, and binge watching: How AI shapes the modern world
A three-part series and podcast delves into the nuts and bolts of algorithms, legal and ethical questions, and ways artificial intelligence guides decision making.
In the News
The Telegraph
The spiritual core of Lent may still lurk behind silly virtue signaling
Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.”
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The Washington Post
What to know about the no-shopping ‘economic blackout’ on Feb. 28
Americus Reed of the Wharton School says that protest movements and collective organizing take time, especially as consumers deal with the normal pressures of life.
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USA Today
Walmart self-checkout: How retailer’s DIY lanes don’t check out with some shoppers
Santiago Gallino of the Wharton School says that too few staffed registers in a retail operation can frustrate customers who prefer traditional checkout, while an over-reliance on self-checkout can introduce inefficiencies and revenue loss.
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Salon.com
Gen Z is ‘de-influencing’ on social media
According to a collaborative report by the Wharton School’s Baker Retailing Center, 75% of Gen Z consumers say that sustainability is more important to them than brand name when making purchase decisions.
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The Atlantic
What is Hims actually selling?
Peter Fader of the Wharton School says that the percentage of Hims’ operating expenses spent on marketing is high and unsustainable.
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Business Insider
Why everyone suddenly wants to be seen as ‘high agency’
Americus Reed of the Wharton School says that buzzwords allow people to identify their tribe, giving them more clarity about their role and how they’re expected to act in a particular situation.
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