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Marketing
How customers respond to socially responsible business marketing
How customers respond to socially responsible business marketing
Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives.
Do you prefer cats or dogs? Why self-expression increases giving
Do you prefer cats or dogs? Why self-expression increases giving
Wharton’s Jonah Berger discusses his new research on how giving consumers the opportunity for self-expression can increase tipping and charitable giving.
What makes some ads more shareable than others?
What makes some ads more shareable than others?
A new study from Wharton marketing professor Jonah Berger looks at the emotional triggers that make people want to share advertising content.
How the dialogue on diversity is reshaping business
How the dialogue on diversity is reshaping business
The final panel discussion in the Beyond Business series, “Race & The Selling of America,” brings together Wharton dean Erika James with professionals in film and sports to discuss how diversity is reshaping businesses and brands.
How to get voters off the fence? With a soft touch
How to get voters off the fence? With a soft touch
According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.
Gaze and pupil dilation can reveal a decision before it’s made
Gaze and pupil dilation can reveal a decision before it’s made
These two biomarkers may offer clues into the underlying biological processes at play in decision making, according to research from neuroscientist Michael Platt.
The lobster mac ‘n’ cheese mystery: Why brands mix high with low
The lobster mac ‘n’ cheese mystery: Why brands mix high with low
Wharton's Jonah Berger discusses his research on why brands mix downscale elements with higher-end goods. Berger describes what he calls a “trickle round” effect, whereby status signals move directly from low-end to high-end before diffusing to the middle.
What craigslist can teach us about Web 2.0
What craigslist can teach us about Web 2.0
In a new book, Annenberg’s Jessa Lingel views modern online life through the lens of a site that hasn’t changed much in look or feel since it began 25 years ago.
What’s the future of rental clothing?
What’s the future of rental clothing?
Wharton School Marketing Professor Cait Lamberton, in a Q&A, explains why rental clothing has caught on and where it’s going.
Bots, biases, and binge watching: How AI shapes the modern world
Bots, biases, and binge watching: How AI shapes the modern world
A three-part series and podcast delves into the nuts and bolts of algorithms, legal and ethical questions, and ways artificial intelligence guides decision making.
In the News
The New York Times
Think you’re high class? How do you feel about twice-baked potatoes?
The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School.
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Marketplace (NPR)
Does Coca-Cola’s AI ad herald a new era?
Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower.
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WHYY (Philadelphia)
Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear
Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying.
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The Wall Street Journal
How AI could help bring down the cost of college
Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education.
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Harrisburg Patriot-News
App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity
Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message.
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Fortune
Experts say mortgage rates will stay high as Trump inflation fears negate expected Fed cut
A paper co-authored by Pinar Yildirim of the Wharton School finds that worsening job prospects from automation decrease long-term investments in housing and education, which causes residents to increasingly vote for candidates with populist agendas.
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