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Marketing
Do you prefer cats or dogs? Why self-expression increases giving
Do you prefer cats or dogs? Why self-expression increases giving
Wharton’s Jonah Berger discusses his new research on how giving consumers the opportunity for self-expression can increase tipping and charitable giving.
What makes some ads more shareable than others?
What makes some ads more shareable than others?
A new study from Wharton marketing professor Jonah Berger looks at the emotional triggers that make people want to share advertising content.
How the dialogue on diversity is reshaping business
How the dialogue on diversity is reshaping business
The final panel discussion in the Beyond Business series, “Race & The Selling of America,” brings together Wharton dean Erika James with professionals in film and sports to discuss how diversity is reshaping businesses and brands.
How to get voters off the fence? With a soft touch
How to get voters off the fence? With a soft touch
According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.
Gaze and pupil dilation can reveal a decision before it’s made
Gaze and pupil dilation can reveal a decision before it’s made
These two biomarkers may offer clues into the underlying biological processes at play in decision making, according to research from neuroscientist Michael Platt.
The lobster mac ‘n’ cheese mystery: Why brands mix high with low
The lobster mac ‘n’ cheese mystery: Why brands mix high with low
Wharton's Jonah Berger discusses his research on why brands mix downscale elements with higher-end goods. Berger describes what he calls a “trickle round” effect, whereby status signals move directly from low-end to high-end before diffusing to the middle.
What craigslist can teach us about Web 2.0
What craigslist can teach us about Web 2.0
In a new book, Annenberg’s Jessa Lingel views modern online life through the lens of a site that hasn’t changed much in look or feel since it began 25 years ago.
What’s the future of rental clothing?
What’s the future of rental clothing?
Wharton School Marketing Professor Cait Lamberton, in a Q&A, explains why rental clothing has caught on and where it’s going.
Bots, biases, and binge watching: How AI shapes the modern world
Bots, biases, and binge watching: How AI shapes the modern world
A three-part series and podcast delves into the nuts and bolts of algorithms, legal and ethical questions, and ways artificial intelligence guides decision making.
The virtual assistant
The virtual assistant
Artificial intelligence has permeated many corners of life, from consumer purchasing and media consumption to health care—sometimes in ways we don’t even know.
In the News
Axios
Wawa marks a 60th anniversary milestone
Barbara Kahn of the Wharton School says that Wawa’s endurance has been fueled by authenticity, a fun name, and its offering of fresh quality foods.
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CNN
Why Corporate America is keeping quiet on abortion
In a Q&A, Cait Lamberton of the Wharton School discusses the changing winds of corporate activism and the dilemma business leaders find themselves in with abortion.
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NPR
That spare change you donate at checkout is adding up to millions for charities
Cait Lamberton of the Wharton School says that customers may feel manipulated and resentful when prompted for charitable donations at checkout.
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Marketplace (NPR)
Retailers take on Amazon Prime with new subscription services
Raghu Iyengar of the Wharton School says that the average American has 12 subscriptions, which doesn’t leave much room for additional retail subscriptions.
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Philadelphia Inquirer
Philly shoppers have a ‘love/hate relationship’ with Amazon but can’t stop spending — as much as $2,000 a month
Peter Fader of the Wharton School says that customers aren’t necessarily busier but have gotten used to the convenience of Amazon, especially since the pandemic.
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Yahoo! Finance
Generative AI is having a throw-everything-at-the-wall moment
Stefano Puntoni of the Wharton School says that experimenting with different generative AI products will inevitably help the best rise to the top, while the worst will fall to the wayside.
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