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Can Harris ride memes all the way to the White House?
ABC News

Can Harris ride memes all the way to the White House?

Pinar Yildirim of the Wharton School says that people who vote for the Democratic Party tend to skew younger, which makes them harder to reach through traditional media.

Welcome to the age of wild price swings
Business Insider

Welcome to the age of wild price swings

Z. John Zhang of the Wharton School says that price is meant to mediate between demand and supply to ensure that a product is delivered into the hands of the right customers.

Research: Customer referrals are contagious
Harvard Business Review

Research: Customer referrals are contagious

Research co-authored by Zhenling Jiang of the Wharton School suggests that customer referrals are particularly valuable in their ability to bring in more referrals.

The downside of delayed gratification
The Wall Street Journal

The downside of delayed gratification

A study co-authored by Jonah Berger of the Wharton School suggests that spirals of delayed gratification can take a toll on emotional, physical, and financial well-being.