Boycotting Target, part two: Is its business paying a price? Penn In the News The Wall Street Journal Boycotting Target, part two: Is its business paying a price? Americus Reed of the Wharton School says that Target was always going to irritate everyone by trying to split the difference with its approach to environmental, social, and governance policies. Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Penn In the News Reuters Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Americus Reed of the Wharton School says that Amazon failed to build anticipation for Alexa+ by leaving a large gap between product launch and general availability. Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Is off-price Burlington the retail we need as the economy wavers? Penn In the News Philadelphia Inquirer Is off-price Burlington the retail we need as the economy wavers? Peter Fader of the Wharton School says that smaller stores may be a good move for Burlington, given its knowledge of its customer base and the “experiential treasure hunt.” Can the Tesla brand be saved? Penn In the News Fast Company Can the Tesla brand be saved? David J. Reibstein of the Wharton School says that Tesla could change its name and logo and essentially rebuild the brand to appeal to its original customer base, heavily made up of progressives concerned about climate change. Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Load More
Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Penn In the News Reuters Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Americus Reed of the Wharton School says that Amazon failed to build anticipation for Alexa+ by leaving a large gap between product launch and general availability. Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Is off-price Burlington the retail we need as the economy wavers? Penn In the News Philadelphia Inquirer Is off-price Burlington the retail we need as the economy wavers? Peter Fader of the Wharton School says that smaller stores may be a good move for Burlington, given its knowledge of its customer base and the “experiential treasure hunt.” Can the Tesla brand be saved? Penn In the News Fast Company Can the Tesla brand be saved? David J. Reibstein of the Wharton School says that Tesla could change its name and logo and essentially rebuild the brand to appeal to its original customer base, heavily made up of progressives concerned about climate change. Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Load More
Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Is off-price Burlington the retail we need as the economy wavers? Penn In the News Philadelphia Inquirer Is off-price Burlington the retail we need as the economy wavers? Peter Fader of the Wharton School says that smaller stores may be a good move for Burlington, given its knowledge of its customer base and the “experiential treasure hunt.” Can the Tesla brand be saved? Penn In the News Fast Company Can the Tesla brand be saved? David J. Reibstein of the Wharton School says that Tesla could change its name and logo and essentially rebuild the brand to appeal to its original customer base, heavily made up of progressives concerned about climate change. Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Load More
Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace.
Is off-price Burlington the retail we need as the economy wavers? Penn In the News Philadelphia Inquirer Is off-price Burlington the retail we need as the economy wavers? Peter Fader of the Wharton School says that smaller stores may be a good move for Burlington, given its knowledge of its customer base and the “experiential treasure hunt.” Can the Tesla brand be saved? Penn In the News Fast Company Can the Tesla brand be saved? David J. Reibstein of the Wharton School says that Tesla could change its name and logo and essentially rebuild the brand to appeal to its original customer base, heavily made up of progressives concerned about climate change. Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Load More
Can the Tesla brand be saved? Penn In the News Fast Company Can the Tesla brand be saved? David J. Reibstein of the Wharton School says that Tesla could change its name and logo and essentially rebuild the brand to appeal to its original customer base, heavily made up of progressives concerned about climate change. Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Load More
Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Load More
Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Load More
23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Load More
Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way.