Marketing

Cait Lamberton of the Wharton School says that Starbucks has to fundamentally rethink the value they offer so they don’t become a quick-service fast-food place.

In a Q&A, Cait Lamberton of the Wharton School discusses the changing winds of corporate activism and the dilemma business leaders find themselves in with abortion.

Barbara Kahn of the Wharton School says that Wawa’s endurance has been fueled by authenticity, a fun name, and its offering of fresh quality foods.

Cait Lamberton of the Wharton School says that customers may feel manipulated and resentful when prompted for charitable donations at checkout.

Raghu Iyengar of the Wharton School says that the average American has 12 subscriptions, which doesn’t leave much room for additional retail subscriptions.

Peter Fader of the Wharton School says that customers aren’t necessarily busier but have gotten used to the convenience of Amazon, especially since the pandemic.

Stefano Puntoni of the Wharton School says that experimenting with different generative AI products will inevitably help the best rise to the top, while the worst will fall to the wayside.

John Zhang of the Wharton School says that many companies are currently more inclined to swallow some of the cost increases they’re shouldering, rather than passing them on to consumers completely.

Research led by Marissa Sharif of the Wharton School found that small, regular rewards were more effective for cultivating long-term commitment to healthy behavior than large, occasional rewards.