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Marketing
The virtual assistant
The virtual assistant
Artificial intelligence has permeated many corners of life, from consumer purchasing and media consumption to health care—sometimes in ways we don’t even know.
How shopping became a version of social impact
How shopping became a version of social impact
Wharton Professor of Marketing Patti Williams discusses how brands began to put their do-gooder ethos to the forefront of its value proposition.
A push for emergency texting services across the United States
A push for emergency texting services across the United States
Today, fewer than half of U.S. counties have this capability. Rising juniors Anthony Scarpone-Lambert and Kirti Shenoy want to change that with their nonprofit Text-911.
User-generated content: The medium impacts the message
User-generated content: The medium impacts the message
Wharton’s Shiri Melumad discusses her research on how user-generated content changes in tone based on the type of device used to create it.
Nostalgia is not enough: Why consumers abandon legacy brands
Nostalgia is not enough: Why consumers abandon legacy brands
Legacy brands like Sears, Payless ShoeSource, and Toys “R” Us are shuttering their doors as customers abandon longstanding consumer mainstays. Despite customers having emotional connections to certain stores, “It is more like these brands are breaking up with the customers,” says Santiago Gallino of the Wharton School.
New contracts rewrite the rules of digital fine print
New contracts rewrite the rules of digital fine print
In an article in the University of Chicago Law Review, Penn Law professor Dave Hoffman challenges widely held notions about the purpose and function of digital fine print.
The billion-dollar business of e-sports
The billion-dollar business of e-sports
With sold-out arenas, soaring revenues, and serious investment by traditional sports leagues and team owners, competitive video gaming has evolved from fringe hobby to a global, growing industry.
A bustling summer at the Pennovation Center
A bustling summer at the Pennovation Center
It was a season full of excitement, to kick off an academic year that will, undoubtedly, see even more fulfillment.
How ties to ethnic communities influence global firm expansion
How ties to ethnic communities influence global firm expansion
When a company wants to expand beyond is own country’s borders, it often looks to areas populated by people of its nationality, a phenomenon studied in the banking industry by Exequiel Hernandez of the Wharton School.
The business of voting
The business of voting
The chaos that befell the 2000 election sparked a revamping of the election technology industry. Wharton experts have drafted a report detailing the business side of modernizing voting technology.
In the News
The New York Times
Think you’re high class? How do you feel about twice-baked potatoes?
The Food Social Class Test, an online survey that links food and class, is based on a 2020 report co-authored by Jonah Berger of the Wharton School.
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Marketplace (NPR)
Does Coca-Cola’s AI ad herald a new era?
Kartik Hosanagar of the Wharton School says that if consumers know a creative work or product is AI-generated, their preference for such tends to be lower.
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WHYY (Philadelphia)
Is the American shopping mall dead? The Philadelphia area has seen its fair share disappear
Barbara Kahn of the Wharton School says that shopping malls and physical retail are evolving rather than dying.
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The Wall Street Journal
How AI could help bring down the cost of college
Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education.
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Harrisburg Patriot-News
App’s brilliant Trump-Harris election night ad helps it skyrocket in popularity
Americus Reed of the Wharton School says that successful marketing needs to meet the consumer at the right time with the right message.
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Fortune
Experts say mortgage rates will stay high as Trump inflation fears negate expected Fed cut
A paper co-authored by Pinar Yildirim of the Wharton School finds that worsening job prospects from automation decrease long-term investments in housing and education, which causes residents to increasingly vote for candidates with populist agendas.
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