Declining malls get second lives as lifestyle hubs Axios Declining malls get second lives as lifestyle hubs John Zhang of the Wharton School says that lifestyle and entertainment attractions are the norm in many malls in China, Japan, and Hong Kong. The psychology of persuasion, as told by an Ivy League professor Big Think The psychology of persuasion, as told by an Ivy League professor Jonah Berger of the Wharton School shares three strategies for getting peers and target audiences to say “yes.” ‘A lot quieter’ Black Friday brings out discount hunters Reuters ‘A lot quieter’ Black Friday brings out discount hunters Barbara Kahn of the Wharton School says that consumers are more value conscious and are spending more conservatively. Everybody knows Flo from Progressive. Who is Stephanie Courtney? The New York Times Everybody knows Flo from Progressive. Who is Stephanie Courtney? Cait Lamberton of the Wharton School says that familiarity with advertising content can overpower distaste, since complaining about something trivial can be a very comforting experience. Conrad Benner talks public art, Americans’ economic worries, endangered food WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Load More
The psychology of persuasion, as told by an Ivy League professor Big Think The psychology of persuasion, as told by an Ivy League professor Jonah Berger of the Wharton School shares three strategies for getting peers and target audiences to say “yes.” ‘A lot quieter’ Black Friday brings out discount hunters Reuters ‘A lot quieter’ Black Friday brings out discount hunters Barbara Kahn of the Wharton School says that consumers are more value conscious and are spending more conservatively. Everybody knows Flo from Progressive. Who is Stephanie Courtney? The New York Times Everybody knows Flo from Progressive. Who is Stephanie Courtney? Cait Lamberton of the Wharton School says that familiarity with advertising content can overpower distaste, since complaining about something trivial can be a very comforting experience. Conrad Benner talks public art, Americans’ economic worries, endangered food WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Load More
‘A lot quieter’ Black Friday brings out discount hunters Reuters ‘A lot quieter’ Black Friday brings out discount hunters Barbara Kahn of the Wharton School says that consumers are more value conscious and are spending more conservatively. Everybody knows Flo from Progressive. Who is Stephanie Courtney? The New York Times Everybody knows Flo from Progressive. Who is Stephanie Courtney? Cait Lamberton of the Wharton School says that familiarity with advertising content can overpower distaste, since complaining about something trivial can be a very comforting experience. Conrad Benner talks public art, Americans’ economic worries, endangered food WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Load More
Everybody knows Flo from Progressive. Who is Stephanie Courtney? The New York Times Everybody knows Flo from Progressive. Who is Stephanie Courtney? Cait Lamberton of the Wharton School says that familiarity with advertising content can overpower distaste, since complaining about something trivial can be a very comforting experience. Conrad Benner talks public art, Americans’ economic worries, endangered food WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Load More
Conrad Benner talks public art, Americans’ economic worries, endangered food WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Load More
Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Load More
The history of Cyber Monday and what to expect in 2023 NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Load More
Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.
Dropping out of college to join the AI gold rush The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Load More
The marketing failure that’s going to kill us all Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience.