The psychology of persuasion, as told by an Ivy League professor Penn In the News Big Think The psychology of persuasion, as told by an Ivy League professor Jonah Berger of the Wharton School shares three strategies for getting peers and target audiences to say “yes.” ‘A lot quieter’ Black Friday brings out discount hunters Penn In the News Reuters ‘A lot quieter’ Black Friday brings out discount hunters Barbara Kahn of the Wharton School says that consumers are more value conscious and are spending more conservatively. Everybody knows Flo from Progressive. Who is Stephanie Courtney? Penn In the News The New York Times Everybody knows Flo from Progressive. Who is Stephanie Courtney? Cait Lamberton of the Wharton School says that familiarity with advertising content can overpower distaste, since complaining about something trivial can be a very comforting experience. Conrad Benner talks public art, Americans’ economic worries, endangered food Penn In the News WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Penn In the News Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 Penn In the News NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Load More
‘A lot quieter’ Black Friday brings out discount hunters Penn In the News Reuters ‘A lot quieter’ Black Friday brings out discount hunters Barbara Kahn of the Wharton School says that consumers are more value conscious and are spending more conservatively. Everybody knows Flo from Progressive. Who is Stephanie Courtney? Penn In the News The New York Times Everybody knows Flo from Progressive. Who is Stephanie Courtney? Cait Lamberton of the Wharton School says that familiarity with advertising content can overpower distaste, since complaining about something trivial can be a very comforting experience. Conrad Benner talks public art, Americans’ economic worries, endangered food Penn In the News WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Penn In the News Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 Penn In the News NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Load More
Everybody knows Flo from Progressive. Who is Stephanie Courtney? Penn In the News The New York Times Everybody knows Flo from Progressive. Who is Stephanie Courtney? Cait Lamberton of the Wharton School says that familiarity with advertising content can overpower distaste, since complaining about something trivial can be a very comforting experience. Conrad Benner talks public art, Americans’ economic worries, endangered food Penn In the News WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Penn In the News Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 Penn In the News NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Load More
Conrad Benner talks public art, Americans’ economic worries, endangered food Penn In the News WHYY (Philadelphia) Conrad Benner talks public art, Americans’ economic worries, endangered food Cait Lamberton of the Wharton School discusses holiday spending and consumer confidence. Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Penn In the News Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 Penn In the News NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Load More
Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Penn In the News Associated Press Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard Americus Reed II of the Wharton School predicts that fans will likely hear more from Snoop Dogg on his announcement, whether it be to clear the air of speculation or build on it for potential future ventures. The history of Cyber Monday and what to expect in 2023 Penn In the News NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Load More
The history of Cyber Monday and what to expect in 2023 Penn In the News NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Load More
Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.
Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Load More
The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Load More
Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy.