The history of Cyber Monday and what to expect in 2023 Penn In the News NBC News The history of Cyber Monday and what to expect in 2023 Barbara Kahn of the Wharton School explains how Cyber Monday, like Black Friday, was a response to consumer behavior. Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Not just frozen water: The growing business (and high price tag) of clear ice cubes Penn In the News Philadelphia Inquirer Not just frozen water: The growing business (and high price tag) of clear ice cubes Cait Lamberton of the Wharton School says, “It’s easy to say people’s desires for [luxurious] things are absurd or a mark of a society going into decline. But the truth is that people always seek ways to make their lives a little bit more beautiful and a little bit more enjoyable.” Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Penn In the News USA Today Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Gideon Nave of the Wharton School says that the media content people watch is telling of the typical way they think, feel and behave in real life, measured by their personality. Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Penn In the News CNBC Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Barbara Kahn of the Wharton School joins “Squawk on the Street” to discuss the apparel marketplace and the state of the consumer, including how consumers are price-sensitive but not buying from cheaper retailers. Margaritaville aims to hang on after Jimmy Buffett’s death Penn In the News The New York Times Margaritaville aims to hang on after Jimmy Buffett’s death Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett. LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity. Load More
Tricks, treats, retail feats: Wharton’s Halloween insights Image: iStock/Derick Hudson Tricks, treats, retail feats: Wharton’s Halloween insights For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.
Dropping out of college to join the AI gold rush Penn In the News The Wall Street Journal Dropping out of college to join the AI gold rush Kartik Hosanagar of the Wharton School says that the large data sets and deep technical expertise required to build AI products mean that students have much to learn on-campus before striking out on their own. The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Not just frozen water: The growing business (and high price tag) of clear ice cubes Penn In the News Philadelphia Inquirer Not just frozen water: The growing business (and high price tag) of clear ice cubes Cait Lamberton of the Wharton School says, “It’s easy to say people’s desires for [luxurious] things are absurd or a mark of a society going into decline. But the truth is that people always seek ways to make their lives a little bit more beautiful and a little bit more enjoyable.” Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Penn In the News USA Today Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Gideon Nave of the Wharton School says that the media content people watch is telling of the typical way they think, feel and behave in real life, measured by their personality. Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Penn In the News CNBC Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Barbara Kahn of the Wharton School joins “Squawk on the Street” to discuss the apparel marketplace and the state of the consumer, including how consumers are price-sensitive but not buying from cheaper retailers. Margaritaville aims to hang on after Jimmy Buffett’s death Penn In the News The New York Times Margaritaville aims to hang on after Jimmy Buffett’s death Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett. LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity. Load More
The marketing failure that’s going to kill us all Penn In the News Business Insider The marketing failure that’s going to kill us all Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience. Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Not just frozen water: The growing business (and high price tag) of clear ice cubes Penn In the News Philadelphia Inquirer Not just frozen water: The growing business (and high price tag) of clear ice cubes Cait Lamberton of the Wharton School says, “It’s easy to say people’s desires for [luxurious] things are absurd or a mark of a society going into decline. But the truth is that people always seek ways to make their lives a little bit more beautiful and a little bit more enjoyable.” Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Penn In the News USA Today Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Gideon Nave of the Wharton School says that the media content people watch is telling of the typical way they think, feel and behave in real life, measured by their personality. Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Penn In the News CNBC Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Barbara Kahn of the Wharton School joins “Squawk on the Street” to discuss the apparel marketplace and the state of the consumer, including how consumers are price-sensitive but not buying from cheaper retailers. Margaritaville aims to hang on after Jimmy Buffett’s death Penn In the News The New York Times Margaritaville aims to hang on after Jimmy Buffett’s death Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett. LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity. Load More
Conservative companies create parallel economy as polarization thrives Penn In the News The Hill Conservative companies create parallel economy as polarization thrives Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy. Not just frozen water: The growing business (and high price tag) of clear ice cubes Penn In the News Philadelphia Inquirer Not just frozen water: The growing business (and high price tag) of clear ice cubes Cait Lamberton of the Wharton School says, “It’s easy to say people’s desires for [luxurious] things are absurd or a mark of a society going into decline. But the truth is that people always seek ways to make their lives a little bit more beautiful and a little bit more enjoyable.” Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Penn In the News USA Today Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Gideon Nave of the Wharton School says that the media content people watch is telling of the typical way they think, feel and behave in real life, measured by their personality. Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Penn In the News CNBC Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Barbara Kahn of the Wharton School joins “Squawk on the Street” to discuss the apparel marketplace and the state of the consumer, including how consumers are price-sensitive but not buying from cheaper retailers. Margaritaville aims to hang on after Jimmy Buffett’s death Penn In the News The New York Times Margaritaville aims to hang on after Jimmy Buffett’s death Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett. LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity. Load More
Not just frozen water: The growing business (and high price tag) of clear ice cubes Penn In the News Philadelphia Inquirer Not just frozen water: The growing business (and high price tag) of clear ice cubes Cait Lamberton of the Wharton School says, “It’s easy to say people’s desires for [luxurious] things are absurd or a mark of a society going into decline. But the truth is that people always seek ways to make their lives a little bit more beautiful and a little bit more enjoyable.” Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Penn In the News USA Today Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Gideon Nave of the Wharton School says that the media content people watch is telling of the typical way they think, feel and behave in real life, measured by their personality. Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Penn In the News CNBC Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Barbara Kahn of the Wharton School joins “Squawk on the Street” to discuss the apparel marketplace and the state of the consumer, including how consumers are price-sensitive but not buying from cheaper retailers. Margaritaville aims to hang on after Jimmy Buffett’s death Penn In the News The New York Times Margaritaville aims to hang on after Jimmy Buffett’s death Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett. LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity. Load More
Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Penn In the News USA Today Rewatching ‘Gilmore Girls’ or ‘The West Wing’? Here’s what your comfort show says about you Gideon Nave of the Wharton School says that the media content people watch is telling of the typical way they think, feel and behave in real life, measured by their personality. Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Penn In the News CNBC Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Barbara Kahn of the Wharton School joins “Squawk on the Street” to discuss the apparel marketplace and the state of the consumer, including how consumers are price-sensitive but not buying from cheaper retailers. Margaritaville aims to hang on after Jimmy Buffett’s death Penn In the News The New York Times Margaritaville aims to hang on after Jimmy Buffett’s death Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett. LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity. Load More
Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Penn In the News CNBC Apparel is a category where people are tired of buying, says Wharton’s Barbara Kahn Barbara Kahn of the Wharton School joins “Squawk on the Street” to discuss the apparel marketplace and the state of the consumer, including how consumers are price-sensitive but not buying from cheaper retailers. Margaritaville aims to hang on after Jimmy Buffett’s death Penn In the News The New York Times Margaritaville aims to hang on after Jimmy Buffett’s death Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett. LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity. Load More
Margaritaville aims to hang on after Jimmy Buffett’s death Penn In the News The New York Times Margaritaville aims to hang on after Jimmy Buffett’s death Barbara Kahn of the Wharton School says that Margaritaville could risk overextending itself and lose some esteem without the identity of its founder, Jimmy Buffett. LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity. Load More
LinkedIn posts have gotten personal and deep Penn In the News The Washington Post LinkedIn posts have gotten personal and deep Americus Reed of the Wharton School says that people have less tolerance for personal content shared on LinkedIn because the platform is so well situated in its professional identity.