Annenberg School for Communication

What predicts human behavior and how to change it

In the largest quantitative synthesis to date, Dolores Albarracín and her team dig through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

Hailey Reissman

In the News

The New York Times

Harrison White, groundbreaking (and inscrutable) sociologist, dies at 94

Randall Collins of the School of Arts & Sciences and PIK Professor Duncan J. Watts discuss the career of the late Harrison White, a theoretical physicist-turned-sociologist.


Common sunscreen myths, debunked

Kathleen Hall Jamieson of the Annenberg Public Policy Center says that part of the appeal of sunscreen misinformation may relate to people’s innate suspicion of synthetic chemicals.


KYW Newsradio (Philadelphia)

Study: A look at what narrowed the COVID-19 vaccine gap

A survey from the Annenberg Public Policy Center evaluates the positive change that occurred over time in the African American community regarding the COVID-19 vaccine.


The Washington Post

‘The Apprentice’ and the creation of leader Donald Trump

A paper co-written by Shawn Patterson Jr. of the Annenberg Public Policy Center analyzes the effects of “The Apprentice” on Republican primary voters.


The Guardian

‘Heads, we win; tails, you lose’: How rightwing hush-money trial coverage boosts Trump

Kathleen Hall Jamieson of the Annenberg Public Policy Center contrasts media coverage of Donald Trump’s trial with that of the O.J. Simpson murder trial in 1995.