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Brain activity reveals what makes persuasive messages stick

Brain activity reveals what makes persuasive messages stick

A new study by the Communication Neuroscience Lab at the Annenberg School for Communication and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.

From Annenberg School for Communication

2 min. read

Analyzing youth voter turnout

Analyzing youth voter turnout

Researchers at the Annenberg Public Policy Center and the Annenberg Communication Neuroscience Lab find that Voting in an election helps shape the government to work on their behalf; however, the majority of U.S. youth don’t vote regularly.

What can mainstream journalism learn from prison journalism?

What can mainstream journalism learn from prison journalism?

In their study of the prison publication News Inside, Annenberg School for Communication associate professor Sarah J. Jackson and doctoral candidate Liz Hallgren find lessons for mainstream news.

New members of American Academy of Sciences and Letters
Alan Charles Kors (left) and Philip E. Tetlock.

Alan Charles Kors (left) and Philip E. Tetlock, elected members of the members of the American Academy of Sciences and Letters.

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New members of American Academy of Sciences and Letters

Alan Charles Kors and Philip E. Tetlock have been invested as members of the American Academy of Sciences and Letters, a nonprofit that promotes scholarship and honors achievement in the arts and sciences.

2 min. read

National Academy of Medicine issues code of conduct to guide health care’s AI revolution

National Academy of Medicine issues code of conduct to guide health care’s AI revolution

LDI senior fellow and Penn professor with appointments in the Perelman School of Medicine, the School of Engineering and Applied Science, and the Annenberg School for Communication Kevin B. Johnson is one of the authors of the new National Academy of Medicine AI code of conduct guide for Health Care.

Handbook on sport and culture: Q&A with Katerina Girginova

Handbook on sport and culture: Q&A with Katerina Girginova

As co-editor of a new handbook which presents a systematic analysis of the relationship between culture and sport, research director at the Annenberg Extended Reality Lab Katerina Girginova reflects on the use of extended reality in our experience of sports.

Public not highly knowledgeable about measles risks or MMR vaccine safety

Public not highly knowledgeable about measles risks or MMR vaccine safety

A recent health survey by the Annenberg Public Policy Center finds that the public is less informed than it should be of measles-related risks and less certain than it used to be of the value of vaccination.

From the Annenberg Public Policy Center

2 min. read

A road map to reduce firearm harms by 2040
Six people stand on a set of parallel, converging arrows, illustrating the concept of collaboration or moving forward together.

Image: mathisworks/DigitalVision Vectors via Getty Images

A road map to reduce firearm harms by 2040

Three Penn faculty members are among more than 40 experts to author a report addressing the persistent challenge of gun violence and proposing solutions stemming from a JAMA Summit convened last spring.

2 min. read

How has talking about politics changed in the last quarter-century?
Two people speaking in a government building.

Americans are having more political conversations than they were 24 years ago, and are more likely to be talking with people they agree with politically, Penn researcher Diana C. Mutz finds.

(Image: Hill Street Studios via Getty Images)

How has talking about politics changed in the last quarter-century?

Penn researcher Diana Mutz finds that we’re having more political conversations now with like-minded people, and that political intolerance has increased as a result.

2 min. read

Research shows there are no easy fixes to political hatred

Research shows there are no easy fixes to political hatred

A nonpartisan team from the from the Polarization Research Lab at Penn’s Annenberg School for Communication finds reducing polarization and “partisan animosity” is remarkably difficult.