Annenberg School for Communication

Annenberg School for Communication professor Andy Tan and research associate and Lecturer Matthew Brook O'Donnell are interested in how artificial intelligence could make it easier for community-based organizations to improve public health in Philadelphia.

Tilly Norwood, the “AI actress” recently making headlines, has sparked debate in the media industry about the future of AI in filmmaking. Annenberg experts weigh in on what Norwood represents for creativity, ethics, and the evolving relationship between technology and performance.

Penn researchers have found that smokers report higher levels of craving and smoked more cigarettes on days when their exposure to tobacco retail is higher.

Neil Fasching and Yphtach Lelkes of the Annenberg School for Communication have found dramatic differences in how large language models classify hate speech, with especially large variations for language about certain demographic groups, raising concerns about bias and disproportionate harm.

In a new paper, Annenberg School for Communication doctoral student Arelí Rocha explores how people discuss their relationships with AI chatbots.

To understand how to reduce vaping among LGBTQ+ youth, researchers at Penn’s Annenberg School for Communication spoke to young Americans about anti-vaping messages on social media. They found that sexual and gender minority youth are more likely to vape, but there aren’t many anti-vaping campaigns designed specifically for them.

A new study by researchers at the Annenberg School for Communication reveals effective ways to reduce false beliefs about nicotine.

A new edited collection from Annenberg School for Communication professor Juan Llamas-Rodriguez titled “Media Travels: Toward an Atlas of Global Media” brings readers on a tour of media beyond the typical U.S. canon.

A new study by APPC scholars suggests that artificial intelligence can facilitate theory- and evidence-based public health message selection.

For the first time in 25 years, Penn’s Annenberg School for Communication will offer a master’s program. The new Master of Communication and Media Industries (MCMI) is a reimagining of the Annenberg School’s inaugural academic program in 1954; its curriculum will be defined by its exploration of rapid technological change, global interconnectivity, and evolving professional demands.