Overstock is now Bed Bath & Beyond. Here’s what you need to know Penn In the News The Washington Post Overstock is now Bed Bath & Beyond. Here’s what you need to know Barbara Kahn of the Wharton School says that Overstock’s name has been a liability for the company. Meet PublicSq., the ‘anti-woke’ marketplace backed by Donald Trump Jr. Penn In the News The Washington Post Meet PublicSq., the ‘anti-woke’ marketplace backed by Donald Trump Jr. Americus Reed of the Wharton School says that the past decade has seen a profound rise in companies branding themselves as “purpose-driven.” ‘Barbie’ is a hit and all kinds of business are hopping on the bandwagon Penn In the News CNN ‘Barbie’ is a hit and all kinds of business are hopping on the bandwagon David Reibstein of the Wharton School says that the risk of “Barbie” bombing for brand partners was dampened by the large number of marketers and retailers involved with the movie. Creating authentic connections in virtual teams Matriarca artisans. (Image: Fundación Gran Chaco) Creating authentic connections in virtual teams Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization. Meta’s Threads takes on Twitter Image: Pixabay Meta’s Threads takes on Twitter Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in. Meta unfriends the news industry in growing rift with publishers Penn In the News Financial Times Meta unfriends the news industry in growing rift with publishers Pinar Yildirim of the Wharton School says that news isn’t as monetizable as content like fashion, which can link to shoppable products. Tipflation, LGBTQ+ migration, Charles L. Blockson Penn In the News WHYY (Philadelphia) Tipflation, LGBTQ+ migration, Charles L. Blockson Cait Lamberton of the Wharton School discusses how the rules for post-pandemic tipping etiquette have gotten confusing and expensive. Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Penn In the News MarketWatch Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Americus Reed of the Wharton School says that “purpose-driven marketing” is here to stay and that it will be up to consumers to decide whether companies are being genuine. Talking more abstractly helps startups raise funds Penn In the News Forbes India Talking more abstractly helps startups raise funds In a Q&A, Jonah Berger of the Wharton School discusses his new book, “Magic Words,” which examines the hidden science behind language and how to use it effectively to change minds, engage audiences, and drive action. As AI expands, consumers will still prefer some products made with a human touch Penn In the News The Wall Street Journal As AI expands, consumers will still prefer some products made with a human touch Research by Stefano Puntoni of the Wharton School and colleagues suggests that consumers prefer products and services that rely on human labor in many cases, as opposed to robots or AI. Load More
Meet PublicSq., the ‘anti-woke’ marketplace backed by Donald Trump Jr. Penn In the News The Washington Post Meet PublicSq., the ‘anti-woke’ marketplace backed by Donald Trump Jr. Americus Reed of the Wharton School says that the past decade has seen a profound rise in companies branding themselves as “purpose-driven.” ‘Barbie’ is a hit and all kinds of business are hopping on the bandwagon Penn In the News CNN ‘Barbie’ is a hit and all kinds of business are hopping on the bandwagon David Reibstein of the Wharton School says that the risk of “Barbie” bombing for brand partners was dampened by the large number of marketers and retailers involved with the movie. Creating authentic connections in virtual teams Matriarca artisans. (Image: Fundación Gran Chaco) Creating authentic connections in virtual teams Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization. Meta’s Threads takes on Twitter Image: Pixabay Meta’s Threads takes on Twitter Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in. Meta unfriends the news industry in growing rift with publishers Penn In the News Financial Times Meta unfriends the news industry in growing rift with publishers Pinar Yildirim of the Wharton School says that news isn’t as monetizable as content like fashion, which can link to shoppable products. Tipflation, LGBTQ+ migration, Charles L. Blockson Penn In the News WHYY (Philadelphia) Tipflation, LGBTQ+ migration, Charles L. Blockson Cait Lamberton of the Wharton School discusses how the rules for post-pandemic tipping etiquette have gotten confusing and expensive. Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Penn In the News MarketWatch Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Americus Reed of the Wharton School says that “purpose-driven marketing” is here to stay and that it will be up to consumers to decide whether companies are being genuine. Talking more abstractly helps startups raise funds Penn In the News Forbes India Talking more abstractly helps startups raise funds In a Q&A, Jonah Berger of the Wharton School discusses his new book, “Magic Words,” which examines the hidden science behind language and how to use it effectively to change minds, engage audiences, and drive action. As AI expands, consumers will still prefer some products made with a human touch Penn In the News The Wall Street Journal As AI expands, consumers will still prefer some products made with a human touch Research by Stefano Puntoni of the Wharton School and colleagues suggests that consumers prefer products and services that rely on human labor in many cases, as opposed to robots or AI. Load More
‘Barbie’ is a hit and all kinds of business are hopping on the bandwagon Penn In the News CNN ‘Barbie’ is a hit and all kinds of business are hopping on the bandwagon David Reibstein of the Wharton School says that the risk of “Barbie” bombing for brand partners was dampened by the large number of marketers and retailers involved with the movie. Creating authentic connections in virtual teams Matriarca artisans. (Image: Fundación Gran Chaco) Creating authentic connections in virtual teams Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization. Meta’s Threads takes on Twitter Image: Pixabay Meta’s Threads takes on Twitter Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in. Meta unfriends the news industry in growing rift with publishers Penn In the News Financial Times Meta unfriends the news industry in growing rift with publishers Pinar Yildirim of the Wharton School says that news isn’t as monetizable as content like fashion, which can link to shoppable products. Tipflation, LGBTQ+ migration, Charles L. Blockson Penn In the News WHYY (Philadelphia) Tipflation, LGBTQ+ migration, Charles L. Blockson Cait Lamberton of the Wharton School discusses how the rules for post-pandemic tipping etiquette have gotten confusing and expensive. Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Penn In the News MarketWatch Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Americus Reed of the Wharton School says that “purpose-driven marketing” is here to stay and that it will be up to consumers to decide whether companies are being genuine. Talking more abstractly helps startups raise funds Penn In the News Forbes India Talking more abstractly helps startups raise funds In a Q&A, Jonah Berger of the Wharton School discusses his new book, “Magic Words,” which examines the hidden science behind language and how to use it effectively to change minds, engage audiences, and drive action. As AI expands, consumers will still prefer some products made with a human touch Penn In the News The Wall Street Journal As AI expands, consumers will still prefer some products made with a human touch Research by Stefano Puntoni of the Wharton School and colleagues suggests that consumers prefer products and services that rely on human labor in many cases, as opposed to robots or AI. Load More
Creating authentic connections in virtual teams Matriarca artisans. (Image: Fundación Gran Chaco) Creating authentic connections in virtual teams Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.
Meta’s Threads takes on Twitter Image: Pixabay Meta’s Threads takes on Twitter Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.
Meta unfriends the news industry in growing rift with publishers Penn In the News Financial Times Meta unfriends the news industry in growing rift with publishers Pinar Yildirim of the Wharton School says that news isn’t as monetizable as content like fashion, which can link to shoppable products. Tipflation, LGBTQ+ migration, Charles L. Blockson Penn In the News WHYY (Philadelphia) Tipflation, LGBTQ+ migration, Charles L. Blockson Cait Lamberton of the Wharton School discusses how the rules for post-pandemic tipping etiquette have gotten confusing and expensive. Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Penn In the News MarketWatch Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Americus Reed of the Wharton School says that “purpose-driven marketing” is here to stay and that it will be up to consumers to decide whether companies are being genuine. Talking more abstractly helps startups raise funds Penn In the News Forbes India Talking more abstractly helps startups raise funds In a Q&A, Jonah Berger of the Wharton School discusses his new book, “Magic Words,” which examines the hidden science behind language and how to use it effectively to change minds, engage audiences, and drive action. As AI expands, consumers will still prefer some products made with a human touch Penn In the News The Wall Street Journal As AI expands, consumers will still prefer some products made with a human touch Research by Stefano Puntoni of the Wharton School and colleagues suggests that consumers prefer products and services that rely on human labor in many cases, as opposed to robots or AI. Load More
Tipflation, LGBTQ+ migration, Charles L. Blockson Penn In the News WHYY (Philadelphia) Tipflation, LGBTQ+ migration, Charles L. Blockson Cait Lamberton of the Wharton School discusses how the rules for post-pandemic tipping etiquette have gotten confusing and expensive. Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Penn In the News MarketWatch Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Americus Reed of the Wharton School says that “purpose-driven marketing” is here to stay and that it will be up to consumers to decide whether companies are being genuine. Talking more abstractly helps startups raise funds Penn In the News Forbes India Talking more abstractly helps startups raise funds In a Q&A, Jonah Berger of the Wharton School discusses his new book, “Magic Words,” which examines the hidden science behind language and how to use it effectively to change minds, engage audiences, and drive action. As AI expands, consumers will still prefer some products made with a human touch Penn In the News The Wall Street Journal As AI expands, consumers will still prefer some products made with a human touch Research by Stefano Puntoni of the Wharton School and colleagues suggests that consumers prefer products and services that rely on human labor in many cases, as opposed to robots or AI. Load More
Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Penn In the News MarketWatch Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here’s how Americus Reed of the Wharton School says that “purpose-driven marketing” is here to stay and that it will be up to consumers to decide whether companies are being genuine. Talking more abstractly helps startups raise funds Penn In the News Forbes India Talking more abstractly helps startups raise funds In a Q&A, Jonah Berger of the Wharton School discusses his new book, “Magic Words,” which examines the hidden science behind language and how to use it effectively to change minds, engage audiences, and drive action. As AI expands, consumers will still prefer some products made with a human touch Penn In the News The Wall Street Journal As AI expands, consumers will still prefer some products made with a human touch Research by Stefano Puntoni of the Wharton School and colleagues suggests that consumers prefer products and services that rely on human labor in many cases, as opposed to robots or AI. Load More
Talking more abstractly helps startups raise funds Penn In the News Forbes India Talking more abstractly helps startups raise funds In a Q&A, Jonah Berger of the Wharton School discusses his new book, “Magic Words,” which examines the hidden science behind language and how to use it effectively to change minds, engage audiences, and drive action. As AI expands, consumers will still prefer some products made with a human touch Penn In the News The Wall Street Journal As AI expands, consumers will still prefer some products made with a human touch Research by Stefano Puntoni of the Wharton School and colleagues suggests that consumers prefer products and services that rely on human labor in many cases, as opposed to robots or AI. Load More
As AI expands, consumers will still prefer some products made with a human touch Penn In the News The Wall Street Journal As AI expands, consumers will still prefer some products made with a human touch Research by Stefano Puntoni of the Wharton School and colleagues suggests that consumers prefer products and services that rely on human labor in many cases, as opposed to robots or AI.