Target is being held hostage by an anti-LGBTQ campaign CNN Target is being held hostage by an anti-LGBTQ campaign Yoram Wind of the Wharton School says that Target’s Pride-themed merchandise campaign was trying to reach a growing LGBTQ market of customers and employees. Target made right move by considering shopper’s and employee’s safety, says Wharton’s Americus Reed CNBC Target made right move by considering shopper’s and employee’s safety, says Wharton’s Americus Reed On “Last Call,” Americus Reed of the Wharton School discusses Target’s recent pullback with some of its Pride merchandise and what it means for the brand. Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy Originally from State College, Pennsylvania, Martin is an active-duty lieutenant commander in the Coast Guard. This fall, he’ll be teaching marketing to college students at the Coast Guard Academy. (Image: Eric Sucar) Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.” How AI will change the workplace The Wall Street Journal How AI will change the workplace Peter Cappelli, Sonny Tambe, and Kartik Hosanagar of the Wharton School discuss how the worlds of work and artificial intelligence will intersect in the future. Tapping the power of “you” Psychology Today Tapping the power of “you” A study co-authored by Jonah Berger of the Wharton School suggests that songs and poems with “you” as the object trigger readers and listeners to cast a significant other, instead of themselves, as the participant. Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason CNN Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason Z. John Zhang of the Wharton School says that Bed Bath & Beyond’s retail model, the “category killer,” has become passé. It’s optional, except it’s not: You’ve been voluntold The Wall Street Journal It’s optional, except it’s not: You’ve been voluntold Jonah Berger of the Wharton School explains how to use silence and guiding queries to persuade people to help. Content marketing tactics to skyrocket your e-commerce business in 2023 Forbes Content marketing tactics to skyrocket your e-commerce business in 2023 Research by Jonah Berger and Katy Milkman of the Wharton School finds that content evoking emotions like awe, amusement, anxiety, and anger tends to be shared online the most. Money doesn’t really affect happiness, and you shouldn’t care Forbes Money doesn’t really affect happiness, and you shouldn’t care A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.” Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers. Load More
Target made right move by considering shopper’s and employee’s safety, says Wharton’s Americus Reed CNBC Target made right move by considering shopper’s and employee’s safety, says Wharton’s Americus Reed On “Last Call,” Americus Reed of the Wharton School discusses Target’s recent pullback with some of its Pride merchandise and what it means for the brand. Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy Originally from State College, Pennsylvania, Martin is an active-duty lieutenant commander in the Coast Guard. This fall, he’ll be teaching marketing to college students at the Coast Guard Academy. (Image: Eric Sucar) Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.” How AI will change the workplace The Wall Street Journal How AI will change the workplace Peter Cappelli, Sonny Tambe, and Kartik Hosanagar of the Wharton School discuss how the worlds of work and artificial intelligence will intersect in the future. Tapping the power of “you” Psychology Today Tapping the power of “you” A study co-authored by Jonah Berger of the Wharton School suggests that songs and poems with “you” as the object trigger readers and listeners to cast a significant other, instead of themselves, as the participant. Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason CNN Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason Z. John Zhang of the Wharton School says that Bed Bath & Beyond’s retail model, the “category killer,” has become passé. It’s optional, except it’s not: You’ve been voluntold The Wall Street Journal It’s optional, except it’s not: You’ve been voluntold Jonah Berger of the Wharton School explains how to use silence and guiding queries to persuade people to help. Content marketing tactics to skyrocket your e-commerce business in 2023 Forbes Content marketing tactics to skyrocket your e-commerce business in 2023 Research by Jonah Berger and Katy Milkman of the Wharton School finds that content evoking emotions like awe, amusement, anxiety, and anger tends to be shared online the most. Money doesn’t really affect happiness, and you shouldn’t care Forbes Money doesn’t really affect happiness, and you shouldn’t care A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.” Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers. Load More
Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy Originally from State College, Pennsylvania, Martin is an active-duty lieutenant commander in the Coast Guard. This fall, he’ll be teaching marketing to college students at the Coast Guard Academy. (Image: Eric Sucar) Wharton MBA graduate Nicholas Martin to teach at the Coast Guard Academy Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.”
How AI will change the workplace The Wall Street Journal How AI will change the workplace Peter Cappelli, Sonny Tambe, and Kartik Hosanagar of the Wharton School discuss how the worlds of work and artificial intelligence will intersect in the future. Tapping the power of “you” Psychology Today Tapping the power of “you” A study co-authored by Jonah Berger of the Wharton School suggests that songs and poems with “you” as the object trigger readers and listeners to cast a significant other, instead of themselves, as the participant. Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason CNN Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason Z. John Zhang of the Wharton School says that Bed Bath & Beyond’s retail model, the “category killer,” has become passé. It’s optional, except it’s not: You’ve been voluntold The Wall Street Journal It’s optional, except it’s not: You’ve been voluntold Jonah Berger of the Wharton School explains how to use silence and guiding queries to persuade people to help. Content marketing tactics to skyrocket your e-commerce business in 2023 Forbes Content marketing tactics to skyrocket your e-commerce business in 2023 Research by Jonah Berger and Katy Milkman of the Wharton School finds that content evoking emotions like awe, amusement, anxiety, and anger tends to be shared online the most. Money doesn’t really affect happiness, and you shouldn’t care Forbes Money doesn’t really affect happiness, and you shouldn’t care A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.” Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers. Load More
Tapping the power of “you” Psychology Today Tapping the power of “you” A study co-authored by Jonah Berger of the Wharton School suggests that songs and poems with “you” as the object trigger readers and listeners to cast a significant other, instead of themselves, as the participant. Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason CNN Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason Z. John Zhang of the Wharton School says that Bed Bath & Beyond’s retail model, the “category killer,” has become passé. It’s optional, except it’s not: You’ve been voluntold The Wall Street Journal It’s optional, except it’s not: You’ve been voluntold Jonah Berger of the Wharton School explains how to use silence and guiding queries to persuade people to help. Content marketing tactics to skyrocket your e-commerce business in 2023 Forbes Content marketing tactics to skyrocket your e-commerce business in 2023 Research by Jonah Berger and Katy Milkman of the Wharton School finds that content evoking emotions like awe, amusement, anxiety, and anger tends to be shared online the most. Money doesn’t really affect happiness, and you shouldn’t care Forbes Money doesn’t really affect happiness, and you shouldn’t care A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.” Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers. Load More
Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason CNN Bed Bath & Beyond, Toys ‘R’ Us and RadioShack all shut down for the same reason Z. John Zhang of the Wharton School says that Bed Bath & Beyond’s retail model, the “category killer,” has become passé. It’s optional, except it’s not: You’ve been voluntold The Wall Street Journal It’s optional, except it’s not: You’ve been voluntold Jonah Berger of the Wharton School explains how to use silence and guiding queries to persuade people to help. Content marketing tactics to skyrocket your e-commerce business in 2023 Forbes Content marketing tactics to skyrocket your e-commerce business in 2023 Research by Jonah Berger and Katy Milkman of the Wharton School finds that content evoking emotions like awe, amusement, anxiety, and anger tends to be shared online the most. Money doesn’t really affect happiness, and you shouldn’t care Forbes Money doesn’t really affect happiness, and you shouldn’t care A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.” Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers. Load More
It’s optional, except it’s not: You’ve been voluntold The Wall Street Journal It’s optional, except it’s not: You’ve been voluntold Jonah Berger of the Wharton School explains how to use silence and guiding queries to persuade people to help. Content marketing tactics to skyrocket your e-commerce business in 2023 Forbes Content marketing tactics to skyrocket your e-commerce business in 2023 Research by Jonah Berger and Katy Milkman of the Wharton School finds that content evoking emotions like awe, amusement, anxiety, and anger tends to be shared online the most. Money doesn’t really affect happiness, and you shouldn’t care Forbes Money doesn’t really affect happiness, and you shouldn’t care A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.” Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers. Load More
Content marketing tactics to skyrocket your e-commerce business in 2023 Forbes Content marketing tactics to skyrocket your e-commerce business in 2023 Research by Jonah Berger and Katy Milkman of the Wharton School finds that content evoking emotions like awe, amusement, anxiety, and anger tends to be shared online the most. Money doesn’t really affect happiness, and you shouldn’t care Forbes Money doesn’t really affect happiness, and you shouldn’t care A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.” Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers. Load More
Money doesn’t really affect happiness, and you shouldn’t care Forbes Money doesn’t really affect happiness, and you shouldn’t care A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.” Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers. Load More
Behind the backlash against Bud Light’s transgender influencer The New York Times Behind the backlash against Bud Light’s transgender influencer According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers.