Marketing

Barbara Kahn of the Wharton School discusses how to manageably approach and parse through the large assortment of consumer information provided by technology.

In an excerpt from his book “Magic Words,” Jonah Berger of the Wharton School identifies patterns in how words operate that can help people achieve their goals.

Americus Reed of the Wharton School says that social media boycotts seldom hurt organizations’ bottom lines in the long run.

In his book “Invisible Influence,” Jonah Berger of the Wharton School encourages leaders of diverse teams to create a unifying, superordinate identity.

In his new book, “Magic Words,” Jonah Berger of the Wharton School identifies six types of useful words that can change minds, engage audiences, and drive action when used at the right time.

A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness only plateaus with higher earnings for people who were already unhappy.

Wendy De La Rosa of the Wharton School says that people tend to internalize financial situations, eliciting emotions that direct a lot of future spending behavior.

Cait Lamberton of the Wharton School says that consumers are likely to splurge on premium hair or body products due to their relative affordability compared to other luxury items.

According to a 1980 paper by J. Scott Armstrong of the Wharton School, there will always be “suckers” willing to listen to “expert” advice.

A study co-authored by Matthew Killingsworth of the Wharton School, PIK Professor Barbara Mellers, and a team from Princeton found that happiness improves with higher earnings, up to $500,000 a year, except for those who were “rich and miserable” for other reasons.