Marketing

Cait Lamberton of the Wharton School says that the pandemic has led to “transformational spending” by consumers.

In a co-authored Op-Ed, Kartik Hosanagar of the Wharton School writes that the public’s infatuation with ChatGPT will fade as the practical realities and limitations of the technology set in.

Raghuram Iyengar of the Wharton School says that subscription models provide an opportunity for companies to segment the market.

Americus Reed of the Wharton School appears on “Power Lunch” to discuss the trouble surrounding Norfolk Southern after the derailment of a train carrying hazardous chemicals in Ohio.

Eric Bradlow of the Wharton School discusses the creation and importance of data science curricula like Wharton’s new business analytics MBA major.

In a Q&A, Cait Lamberton of the Wharton School says that, if companies dismiss the importance of telling a brand’s story, they can misinterpret data and spend money in the wrong ways.

The Wharton School’s Americus Reed says that disruptive moments like the economic changes of the past few years can reset habits.

On “TED Radio Hour,” Wendy De La Rosa of the Wharton School suggests changing and automating factors in one’s environment to take better control of finances.

Z. John Zhang of the Wharton School says that price changes often draw the ire of Chinese consumers, especially when the long-term value of an asset like a car or apartment is affected.

Marissa Sharif of the Wharton School says that an excess of discretionary time can lead to feelings of unhappiness due to a lack of productivity, purpose, and meaning.