Marketing

Marissa Sharif of the Wharton School says that an excess of discretionary time can lead to feelings of unhappiness due to a lack of productivity, purpose, and meaning.

In a Q&A, Peter S. Fader of the Wharton School explains the Customer-Base Audit and shares insights into using data to create and understand customer lifetime value.

Americus Reed of the Wharton School joins “Power Lunch” to discuss how companies usually fare when their CEOs return to the helm after leaving.

On “Power Lunch,” Americus Reed of the Wharton School discusses corporate controversies in 2022, how brands have managed public relations and corporate credibility amid scandals, and his expectations for 2023.

Pinar Yildirim of the Wharton School says that Elon Musk’s new Twitter policies are anti-competitive, preventing communication across consumers comparing competitors.

Pinar Yildirim of the Wharton School says that Elon Musk’s recent Twitter poll was likely a way to find a justification to step down.

Cait Lamberton of the Wharton School explains traditional advertising’s shift to a more modernist approach.

At the Bloomberg Sustainable Business Summit, Cait Lamberton of the Wharton School discusses how different executives can best collaborate with chief sustainability officers.

Pinar Yildirim of the Wharton School explains why the technology behind social media platforms can amplify misinformation and conspiracy theories.

Barbara Kahn of the Wharton School explains why tying celebrity endorsements to advertising campaigns can make branding decisions complicated.