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Marketing

Novel practices on how businesses relate to customers
Shoppers in a market.

Novel practices on how businesses relate to customers

In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.

Dee Patel

Your challenge? Turn an old rug into a new fall jacket
The New York Times

Your challenge? Turn an old rug into a new fall jacket

According to a study from the Baker Retailing Center at the Wharton School and First Insight, the newest generation prefers the sustainability of revamped old clothes to brand logos and luxury.

AP sources: Musk in control of Twitter, ousts top executives
Associated Press

AP sources: Musk in control of Twitter, ousts top executives

Pinar Yildirim of the Wharton School says that Elon Musk has shifted his Twitter position from unfettered free speech to content moderation in order to keep advertisers and subscribers.

The high cost of being a sports fan
Sports fans buying memorabilia.

Fans shop before Game 3 of the baseball NL Championship Series between the San Diego Padres and the Philadelphia Phillies on Friday, Oct. 21, 2022, in Philadelphia. (Image: AP Photo/Matt Rourke)

The high cost of being a sports fan

Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.

Dee Patel

Why livestream commerce is on the rise
Person selling clothing and filming themselves holding up shirts on a smartphone.

Why livestream commerce is on the rise

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.

From Knowledge at Wharton

How firms can overcome the ‘paradox of preparedness’
Dominoes about to fall on a tiny person holding a briefcase

How firms can overcome the ‘paradox of preparedness’

George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.

From Knowledge at Wharton