Marketing

Peter Cappelli, Sonny Tambe, and Kartik Hosanagar of the Wharton School discuss how the worlds of work and artificial intelligence will intersect in the future.

A study co-authored by Jonah Berger of the Wharton School suggests that songs and poems with “you” as the object trigger readers and listeners to cast a significant other, instead of themselves, as the participant.

Z. John Zhang of the Wharton School says that Bed Bath & Beyond’s retail model, the “category killer,” has become passé.

Jonah Berger of the Wharton School explains how to use silence and guiding queries to persuade people to help.

Research by Jonah Berger and Katy Milkman of the Wharton School finds that content evoking emotions like awe, amusement, anxiety, and anger tends to be shared online the most.

A study co-authored by Matthew Killingsworth of the Wharton School and PIK Professor Barbara Mellers finds that happiness increases when incomes rise above $75,000 for all but 20% of the population, the “least happy.”

According to Americus Reed of the Wharton School, companies recognize that a brand partnership could cause them to lose some customers but wager that it’s worth attracting new and potentially more loyal customers.

Barbara Kahn of the Wharton School discusses how to manageably approach and parse through the large assortment of consumer information provided by technology.

In an excerpt from his book “Magic Words,” Jonah Berger of the Wharton School identifies patterns in how words operate that can help people achieve their goals.

Americus Reed of the Wharton School says that social media boycotts seldom hurt organizations’ bottom lines in the long run.