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Marketing

Novel practices on how businesses relate to customers
Shoppers in a market.

Novel practices on how businesses relate to customers

In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.

Dee Patel

The high cost of being a sports fan
Sports fans buying memorabilia.

Fans shop before Game 3 of the baseball NL Championship Series between the San Diego Padres and the Philadelphia Phillies on Friday, Oct. 21, 2022, in Philadelphia. (Image: AP Photo/Matt Rourke)

The high cost of being a sports fan

Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.

Dee Patel