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A mashup of marketing and neuroscience
Four students and Elizabeth Johnson in a Wharton lab.

Elizabeth “Zab” Johnson (far right), executive director of the Wharton Neuroscience Initiative, hosts a demonstration in the Wharton Behavioral Lab where students collect eye-tracking data that they later analyze for a group project. (Image: Wharton Magazine)

A mashup of marketing and neuroscience

Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.

From Wharton Magazine

What the frequency of your pay means for financial well-being
Person sitting on bench with a smartphone and credit card surrounded by shopping bags.

What the frequency of your pay means for financial well-being

Workers who access their wages on demand often develop a false sense of their own wealth and spend more, according to new research from Wharton’s Wendy De La Rosa.

From Knowledge at Wharton

In Wordle, a case for ‘pure’ play
Wordle interface with three five-letter words listed

Wordle, a web-based word game, was originally created by software engineer Josh Wordle for his partner. It now has millions of users around the world. (Image: Jakub Porzycki/NurPhoto via AP)

  • Q&A

    • In Wordle, a case for ‘pure’ play

    In a Q&A with Penn Today, Cait Lamberton of the Wharton School discusses some possible reasons for Wordle’s popularity.
    Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing
    Two masked women holding shopping bags talk as they walk out of a store

    Today’s consumer expects a seamless integration between storefronts and the digital experience, which is often facilitated through mobile phones, says Barbara Kahn. (Image: Tim Douglas)

  • Q&A

    • Post-COVID retail trends: omnichannel, the metaverse, and creativity in marketing

    Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says marketing professor Barbara E. Kahn.

    Kristina García

    Why do we hold on to things we never use?
    Pile of holiday clutter including decorations and flatware on the floor of a dining room.

    Why do we hold on to things we never use?

    Wharton’s Jonah Berger talks about his research on how nonconsumption can turn ordinary products into perceived ‘treasures.’

    From Knowledge at Wharton

    Into the metaverse: Can Facebook rebrand itself?
    Hand holding a smartphone with the Facebook logo, in the background is the new Meta logo.

    Into the metaverse: Can Facebook rebrand itself?

    Wharton marketing professor Patti Williams isn’t sold on the stated reasons behind Facebook’s recent name change— to Meta—or the timing.

    From Knowledge at Wharton

    The business of sports reckons with domestic violence off the field
    Tennis player preparing to serve on a clay court with Rolex signs on wall of court in background.

    When a professional athlete is accused of domestic assault, how do the sport and the corporate brands tied to the athlete respond?

    The business of sports reckons with domestic violence off the field

    Wharton’s Americus Reed and Abraham J. Wyner explain how athletes’ endorsement contracts might be more relevant than their sports performance, and how all are at stake when allegations of misconduct arise.
    Post-pandemic tipping
    Coffee shop employee wearing a face mask stands behind a counter.
  • Q&A

    • Post-pandemic tipping

    Wharton’s Catherine Lamberton talks about tipping’s new normal, advocating for “appreciation and generosity.”

    Kristina García