Marketing | Penn Today

Hand turning a button on a dashboard with all core values of a company to set it to the maximum.

How customers respond to socially responsible business marketing

Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives.

Two people next to each other, one holds a cat the other holds a dog.

Do you prefer cats or dogs? Why self-expression increases giving

Wharton’s Jonah Berger discusses his new research on how giving consumers the opportunity for self-expression can increase tipping and charitable giving.

Wall of television screens showing commercial images.

What makes some ads more shareable than others?

A new study from Wharton marketing professor Jonah Berger looks at the emotional triggers that make people want to share advertising content.

Person in demonstration crowd holding a sign that reads IF YOU CHANGE NOTHING NOTHING CHANGES.

How the dialogue on diversity is reshaping business

The final panel discussion in the Beyond Business series, “Race & The Selling of America,” brings together Wharton dean Erika James with professionals in film and sports to discuss how diversity is reshaping businesses and brands.

How to get voters off the fence? With a soft touch

According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.

A person in a suit and button-down shirt sitting on a stairwell landing, smiling. The intricate white stairwell and a brick wall behind it are to the person's right.

Gaze and pupil dilation can reveal a decision before it’s made

These two biomarkers may offer clues into the underlying biological processes at play in decision making, according to research from neuroscientist Michael Platt.

Fancy table setting with velvet chairs, white tablecloth, and gilded leaf wall hangings

The lobster mac ‘n’ cheese mystery: Why brands mix high with low

Wharton's Jonah Berger discusses his research on why brands mix downscale elements with higher-end goods. Berger describes what he calls a “trickle round” effect, whereby status signals move directly from low-end to high-end before diffusing to the middle.

A person standing in a library stack, with shelves of books on either side.

What craigslist can teach us about Web 2.0

In a new book, Annenberg’s Jessa Lingel views modern online life through the lens of a site that hasn’t changed much in look or feel since it began 25 years ago.

What’s the future of rental clothing?

Wharton School Marketing Professor Cait Lamberton, in a Q&A, explains why rental clothing has caught on and where it’s going.

Bots, biases, and binge watching: How AI shapes the modern world

A three-part series and podcast delves into the nuts and bolts of algorithms, legal and ethical questions, and ways artificial intelligence guides decision making.

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