Marketing

Artificial intelligence has permeated many corners of life, from consumer purchasing and media consumption to health care—sometimes in ways we don’t even know.

Wharton Professor of Marketing Patti Williams discusses how brands began to put their do-gooder ethos to the forefront of its value proposition.

Today, fewer than half of U.S. counties have this capability. Rising juniors Anthony Scarpone-Lambert and Kirti Shenoy want to change that with their nonprofit Text-911.

Wharton’s Shiri Melumad discusses her research on how user-generated content changes in tone based on the type of device used to create it.

Legacy brands like Sears, Payless ShoeSource, and Toys “R” Us are shuttering their doors as customers abandon longstanding consumer mainstays. Despite customers having emotional connections to certain stores, “It is more like these brands are breaking up with the customers,” says Santiago Gallino of the Wharton School.

In an article in the University of Chicago Law Review, Penn Law professor Dave Hoffman challenges widely held notions about the purpose and function of digital fine print.

With sold-out arenas, soaring revenues, and serious investment by traditional sports leagues and team owners, competitive video gaming has evolved from fringe hobby to a global, growing industry.

It was a season full of excitement, to kick off an academic year that will, undoubtedly, see even more fulfillment.

When a company wants to expand beyond is own country’s borders, it often looks to areas populated by people of its nationality, a phenomenon studied in the banking industry by Exequiel Hernandez of the Wharton School.