Marketing

In a new book, Annenberg’s Jessa Lingel views modern online life through the lens of a site that hasn’t changed much in look or feel since it began 25 years ago.

Wharton School Marketing Professor Cait Lamberton, in a Q&A, explains why rental clothing has caught on and where it’s going.

A three-part series and podcast delves into the nuts and bolts of algorithms, legal and ethical questions, and ways artificial intelligence guides decision making.

Artificial intelligence has permeated many corners of life, from consumer purchasing and media consumption to health care—sometimes in ways we don’t even know.

Wharton Professor of Marketing Patti Williams discusses how brands began to put their do-gooder ethos to the forefront of its value proposition.

Today, fewer than half of U.S. counties have this capability. Rising juniors Anthony Scarpone-Lambert and Kirti Shenoy want to change that with their nonprofit Text-911.

Wharton’s Shiri Melumad discusses her research on how user-generated content changes in tone based on the type of device used to create it.

Legacy brands like Sears, Payless ShoeSource, and Toys “R” Us are shuttering their doors as customers abandon longstanding consumer mainstays. Despite customers having emotional connections to certain stores, “It is more like these brands are breaking up with the customers,” says Santiago Gallino of the Wharton School.

In an article in the University of Chicago Law Review, Penn Law professor Dave Hoffman challenges widely held notions about the purpose and function of digital fine print.

With sold-out arenas, soaring revenues, and serious investment by traditional sports leagues and team owners, competitive video gaming has evolved from fringe hobby to a global, growing industry.