A new report is available out of the Wharton School that addresses the need and market for innovative voting equipment. Following the disastrous failure of voting equipment in the 2000 election, the case for improving the quality of election technology was made clear to the public and the election technology industry.
The report, directed by Lorin Hitt, the Zhang Jindong Professor and Professor of Operations, Information and Decisions, and a team of six Wharton students, presents a two-part analysis from a business and marketing perspective that addresses the antiquated voting technology in many voting localities, the dearth of vendors for voting equipment, and analyzes why the voting industry has not embraced cutting-edge technologies that other market sectors have enjoyed.
One of the takeaways of the report is the recognition that policymakers must understand the shortcomings of the current election technology and strategize to modernize and streamline the current market.
To read more, and sign up to receive a copy of the report, visit the Wharton Public Policy Initiative.
