Can hedging make you a better communicator? Image: Fiordaliso via Getty Images Can hedging make you a better communicator? Hedging can make individuals less persuasive, but new research from Wharton’s Jonah Berger shows how communicators can use hedging to their advantage. 2 min. read
Wharton’s Americus Reed on World Cup advertising winners and losers Penn In the News CNBC Wharton’s Americus Reed on World Cup advertising winners and losers Americus Reed of the Wharton School discusses the 2026 World Cup advertising campaigns. Automakers tap America’s 250th, World Cup to rev up patriotism Penn In the News Reuters Automakers tap America’s 250th, World Cup to rev up patriotism Impassioned or nostalgic events like the World Cup and America’s milestone birthday give companies a chance to resonate more deeply with a wider range of potential customers, says Americus Reed of the Wharton School. To sell trucks, break out the cowboys and wrap them in Old Glory Penn In the News The New York Times To sell trucks, break out the cowboys and wrap them in Old Glory “Americana is no longer a monolithic image you plug into,” says Americus Reed II of the Wharton School. Why AI pricing doesn’t always drive prices higher Why AI pricing doesn’t always drive prices higher AI pricing tools are widely feared to fuel price fixing, but new research from Wharton marketing professor Ron Berman shows they can cut costs and lower prices in many cases. The ice-cold civil war between Diet Coke and Coke Zero drinkers Penn In the News The Wall Street Journal The ice-cold civil war between Diet Coke and Coke Zero drinkers “Even though [Diet Coke and Coke Zero] are calorically the same thing, there’s a completely different story that’s being told,” says Americus Reed II of the Wharton School. Emmy Keogh is buttering up her post-graduation plans Emmy Keogh is a Class of 2026 communications major and founder of bespoke butter company Debonair Butter Company.(Image: Courtesy of Annenberg School for Communication) Emmy Keogh is buttering up her post-graduation plans The graduating fourth-year communications major has used many of Penn’s resources for entrepreneurs to get her bespoke butter company churning. 2 min. read Nike’s marketing problem is somehow getting worse Penn In the News Bloomberg News Nike’s marketing problem is somehow getting worse "This shows the broader confusion with the brand. That's the more disturbing part," Americus Reed of the Wharton School says about Nike's Boston marketing misstep. Tracing the evolving law and business of TV Image: narvikk via Getty Images Tracing the evolving law and business of TV Reflecting on 100 years of television, Christopher Yoo of Penn Carey Law provides an overview of TV’s shifting legal landscape, and Barbara Kahn of the Wharton School shares how branding has evolved. 3 min. read 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Penn In the News CNBC 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Jonah Berger of the Wharton School discusses established brands or products that go viral when a new demographic sees them as offering something they haven’t discovered yet. Load More
Automakers tap America’s 250th, World Cup to rev up patriotism Penn In the News Reuters Automakers tap America’s 250th, World Cup to rev up patriotism Impassioned or nostalgic events like the World Cup and America’s milestone birthday give companies a chance to resonate more deeply with a wider range of potential customers, says Americus Reed of the Wharton School. To sell trucks, break out the cowboys and wrap them in Old Glory Penn In the News The New York Times To sell trucks, break out the cowboys and wrap them in Old Glory “Americana is no longer a monolithic image you plug into,” says Americus Reed II of the Wharton School. Why AI pricing doesn’t always drive prices higher Why AI pricing doesn’t always drive prices higher AI pricing tools are widely feared to fuel price fixing, but new research from Wharton marketing professor Ron Berman shows they can cut costs and lower prices in many cases. The ice-cold civil war between Diet Coke and Coke Zero drinkers Penn In the News The Wall Street Journal The ice-cold civil war between Diet Coke and Coke Zero drinkers “Even though [Diet Coke and Coke Zero] are calorically the same thing, there’s a completely different story that’s being told,” says Americus Reed II of the Wharton School. Emmy Keogh is buttering up her post-graduation plans Emmy Keogh is a Class of 2026 communications major and founder of bespoke butter company Debonair Butter Company.(Image: Courtesy of Annenberg School for Communication) Emmy Keogh is buttering up her post-graduation plans The graduating fourth-year communications major has used many of Penn’s resources for entrepreneurs to get her bespoke butter company churning. 2 min. read Nike’s marketing problem is somehow getting worse Penn In the News Bloomberg News Nike’s marketing problem is somehow getting worse "This shows the broader confusion with the brand. That's the more disturbing part," Americus Reed of the Wharton School says about Nike's Boston marketing misstep. Tracing the evolving law and business of TV Image: narvikk via Getty Images Tracing the evolving law and business of TV Reflecting on 100 years of television, Christopher Yoo of Penn Carey Law provides an overview of TV’s shifting legal landscape, and Barbara Kahn of the Wharton School shares how branding has evolved. 3 min. read 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Penn In the News CNBC 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Jonah Berger of the Wharton School discusses established brands or products that go viral when a new demographic sees them as offering something they haven’t discovered yet. Load More
To sell trucks, break out the cowboys and wrap them in Old Glory Penn In the News The New York Times To sell trucks, break out the cowboys and wrap them in Old Glory “Americana is no longer a monolithic image you plug into,” says Americus Reed II of the Wharton School. Why AI pricing doesn’t always drive prices higher Why AI pricing doesn’t always drive prices higher AI pricing tools are widely feared to fuel price fixing, but new research from Wharton marketing professor Ron Berman shows they can cut costs and lower prices in many cases. The ice-cold civil war between Diet Coke and Coke Zero drinkers Penn In the News The Wall Street Journal The ice-cold civil war between Diet Coke and Coke Zero drinkers “Even though [Diet Coke and Coke Zero] are calorically the same thing, there’s a completely different story that’s being told,” says Americus Reed II of the Wharton School. Emmy Keogh is buttering up her post-graduation plans Emmy Keogh is a Class of 2026 communications major and founder of bespoke butter company Debonair Butter Company.(Image: Courtesy of Annenberg School for Communication) Emmy Keogh is buttering up her post-graduation plans The graduating fourth-year communications major has used many of Penn’s resources for entrepreneurs to get her bespoke butter company churning. 2 min. read Nike’s marketing problem is somehow getting worse Penn In the News Bloomberg News Nike’s marketing problem is somehow getting worse "This shows the broader confusion with the brand. That's the more disturbing part," Americus Reed of the Wharton School says about Nike's Boston marketing misstep. Tracing the evolving law and business of TV Image: narvikk via Getty Images Tracing the evolving law and business of TV Reflecting on 100 years of television, Christopher Yoo of Penn Carey Law provides an overview of TV’s shifting legal landscape, and Barbara Kahn of the Wharton School shares how branding has evolved. 3 min. read 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Penn In the News CNBC 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Jonah Berger of the Wharton School discusses established brands or products that go viral when a new demographic sees them as offering something they haven’t discovered yet. Load More
Why AI pricing doesn’t always drive prices higher Why AI pricing doesn’t always drive prices higher AI pricing tools are widely feared to fuel price fixing, but new research from Wharton marketing professor Ron Berman shows they can cut costs and lower prices in many cases.
The ice-cold civil war between Diet Coke and Coke Zero drinkers Penn In the News The Wall Street Journal The ice-cold civil war between Diet Coke and Coke Zero drinkers “Even though [Diet Coke and Coke Zero] are calorically the same thing, there’s a completely different story that’s being told,” says Americus Reed II of the Wharton School. Emmy Keogh is buttering up her post-graduation plans Emmy Keogh is a Class of 2026 communications major and founder of bespoke butter company Debonair Butter Company.(Image: Courtesy of Annenberg School for Communication) Emmy Keogh is buttering up her post-graduation plans The graduating fourth-year communications major has used many of Penn’s resources for entrepreneurs to get her bespoke butter company churning. 2 min. read Nike’s marketing problem is somehow getting worse Penn In the News Bloomberg News Nike’s marketing problem is somehow getting worse "This shows the broader confusion with the brand. That's the more disturbing part," Americus Reed of the Wharton School says about Nike's Boston marketing misstep. Tracing the evolving law and business of TV Image: narvikk via Getty Images Tracing the evolving law and business of TV Reflecting on 100 years of television, Christopher Yoo of Penn Carey Law provides an overview of TV’s shifting legal landscape, and Barbara Kahn of the Wharton School shares how branding has evolved. 3 min. read 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Penn In the News CNBC 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Jonah Berger of the Wharton School discusses established brands or products that go viral when a new demographic sees them as offering something they haven’t discovered yet. Load More
Emmy Keogh is buttering up her post-graduation plans Emmy Keogh is a Class of 2026 communications major and founder of bespoke butter company Debonair Butter Company.(Image: Courtesy of Annenberg School for Communication) Emmy Keogh is buttering up her post-graduation plans The graduating fourth-year communications major has used many of Penn’s resources for entrepreneurs to get her bespoke butter company churning. 2 min. read
Nike’s marketing problem is somehow getting worse Penn In the News Bloomberg News Nike’s marketing problem is somehow getting worse "This shows the broader confusion with the brand. That's the more disturbing part," Americus Reed of the Wharton School says about Nike's Boston marketing misstep. Tracing the evolving law and business of TV Image: narvikk via Getty Images Tracing the evolving law and business of TV Reflecting on 100 years of television, Christopher Yoo of Penn Carey Law provides an overview of TV’s shifting legal landscape, and Barbara Kahn of the Wharton School shares how branding has evolved. 3 min. read 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Penn In the News CNBC 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Jonah Berger of the Wharton School discusses established brands or products that go viral when a new demographic sees them as offering something they haven’t discovered yet. Load More
Tracing the evolving law and business of TV Image: narvikk via Getty Images Tracing the evolving law and business of TV Reflecting on 100 years of television, Christopher Yoo of Penn Carey Law provides an overview of TV’s shifting legal landscape, and Barbara Kahn of the Wharton School shares how branding has evolved. 3 min. read
188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Penn In the News CNBC 188-year-old NYC pharmacy has been ‘packed like sardines’—all because of $40 headbands and FX’s ‘Love Story’ Jonah Berger of the Wharton School discusses established brands or products that go viral when a new demographic sees them as offering something they haven’t discovered yet.