Experts

Professor Meyer’s research focuses on consumer-decision analysis, sales-response modeling and decision making under conditions of uncertainty. Some of his most recent work has examined how people decide to invest in mitigation against low-probability, high-consequence events, such as hurricanes, earthquakes and financial losses. Blending field studies and laboratory simulations, Meyer and colleagues have shown that failures of preparation that precede catastrophes, such as hurricanes Katrina and Sandy and the 2008-09 housing and equities collapse, are consistent with a number of hard-wired biases in how people respond to risk.