In brief, what’s happening at Penn—whether it’s across campus or around the world.
Wharton’s Americus Reed explains the brave new world of branding, where it’s no longer enough to rely on price, style, or convenience. Consumers want to connect on a deeper level.
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Researchers from Penn Medicine and the Wharton School have collaborated with Philadelphia’s Department of Behavioral Health and Intellectual Disability Services to develop a new type of data infrastructure for regional suicide prevention efforts.
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A new brief by the Penn Wharton Budget Model suggests three options for effectively lowering the debt-to-GDP ratio, warning that the U.S. government needs to act now.
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New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to shop and their brand loyalty.
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Urban travel speed is strongly related to a country’s GDP, which explains why it is crucial to invest more in roads and increase uncongested mobility, according to a new paper co-authored by Wharton’s Gilles Duranton.
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Tooting your own horn at work is important, but including others in your symphony of accomplishments will make you more likeable, according to new research from Wharton’s Maurice Schweitzer.
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The Wharton marketing professor helped create the rankings list, which measures global perceptions about 87 nations with the highest GDP.
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The Bridge to a Doctorate Program in Statistics and Data Science offers advanced coursework and research experience for students who hope to earn a Ph.D., but need additional preparation for admission to a statistics doctoral program.
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AI doesn’t have to be an existential threat to business models. Wharton’s Scott Snyder and co-author Hamilton Mann explain how to integrate AI in a way that reaps benefits for all stakeholders.
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Want to get people to pay attention to an email or a presentation? New research from Wharton’s Jonah Berger shows how the right words can help captivate audiences and hold their attention.
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