In brief, what’s happening at Penn—whether it’s across campus or around the world.
Celebrity endorsements sell products, even when the star outshines the brand. In a new study, Wharton experts use neuroscience to understand consumer decision-making.
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Their research article “What Makes Online Content Viral?” was published in the Journal of Marketing Research. The awards are given to the authors that have received the most citations in the 10 years since than all other studies published in the same year.
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Anxiety at work is pervasive, but there are simple and effective ways to manage it, says Wharton’s Maurice Schweitzer.
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In this episode of Leading Diversity at Work, Wharton’s Stephanie Creary joins two disability advocates—who happen to be passionate about space—to discuss inclusivity in the workplace and beyond.
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Lower than expected capital gains taxes and delayed filings are the main suspects behind the cash crunch, according to a Penn Wharton Budget Model study.
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A new study of professional working mothers in Sweden finds that many turn to entrepreneurship after encountering the “motherhood penalty” at work. Wharton’s Tiantian Yang explains why her latest research challenges long-held assumptions about hard-working moms.
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In celebration of Asian American and Pacific Islander Heritage Month, Wharton Stories showcases three undergraduate students who found their footing in community here at the School: Winni Zhang, Thomas Kyong, and Sahiba Baveja.
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Wharton’s Barbara Kahn analyzes the downfall of Bed Bath & Beyond, which went from dominating the housewares market to filing for bankruptcy.
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Affirmative action programs are often meant to lower barriers for the most disadvantaged people. But the amount of benefit depends on how they are designed, according to research from Wharton’s Alex Rees-Jones.
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LDI senior fellow Ingrid Nembhard has overseen a study led by Penn Medicine and Wharton graduate Elana Meer that investigates successful health care innovation management.
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