Just because some famous person lifted material from a classmate’s paper when in college doesn’t mean it’s OK to plagiarize. And though it may cost in the short run, in the end, ethical behavior is its own reward.

These are some of the messages that will be delivered by scholars, researchers, and a noted whistle-blower during Academic Integrity Week, which begins Monday, Oct. 23. And this year, it’s not just a Penn observance. Mayor John Street has proclaimed a citywide observation and will present a copy of the proclamation to President Judith Rodin on Friday, Oct. 27.

Here are the main events for the first three days of Academic Integrity Week. Look for Thursday’s and Friday’s events in our next issue. For more information, visit dolphin.upenn.edu/~honor on the World Wide Web.

Monday, Oct. 23

THE WHISTLEBLOWER: Former tobacco executive Jeffrey Wiegand, whose exposure of industry cover-ups was the subject of the film “The Insider,” delivers the keynote address for Academic Integrity Week. 5 p.m. in Bodek Lounge, Houston Hall, 3417 Spruce St.

Tuesday, Oct. 24

TECHNOLOGY AND INTEGRITY: It’s not just Napster (see “The theory and practice of Napster”). Scholars from throughout the region discuss academic integrity and technology, with noted expert Don McCabe delivering the keynote speech. 4 to 8 p.m. in Room 17, Logan Hall, 249 S. 36th St.; dinner included. Registration required: e-mail honor@dolphin.upenn.edu.

Wednesday, Oct. 25

ETHICS IN THE WORKPLACE: Integrity is a lifelong concern, as this panel discussion featuring Jason Karlawish of the Center for Bioethics, Jane Eisner of The Philadelphia Inquirer and former city Commerce Director Stephen Mullin shows. 4 p.m. in Room 17, Logan Hall; reception follows.