If your vice president for enrollment looks haggard these days, maybe it’s because the percentage of accepted applicants who enroll keeps going down, complicating those all-important revenue projections. Or maybe she’s scrambling to attract more transfer students to the campus. The best strategy for recruiting foreign students? Everyone’s trying to figure that out, too. Those are a few of the challenges described in a new report from the National Association for College Admission Counseling, known as NACAC. The report suggests that enrollment leaders must be "nimble and fluid," says Jeff Fuller, director of student recruitment at the University of Houston: "Today it’s about being flexible. You may have to look outside your traditional high-school population to meet your enrollment goals."

May 7, 2015 ・ From Chronicle of Higher Education