Are you reading closely? Chances are you’re not. Web traffic analyses of online publications show most readers scroll only part of the way through a story before disappearing. Maybe you’re off to a new story, the comments section or a different website altogether. But what if, in tomorrow’s edition, we used that traffic data to call on you in front of all of our readers? That’s the idea behind ForClass, a student engagement platform that aims to stop students from skimming through reading assignments. Skimming is “human nature,” said Jeffrey S. Lehman, vice chancellor of New York University at Shanghai. “You’re thinking about a lot of different things at once, and your mind tends to wander as you read.”

July 15, 2015 ・ From Inside Higher Ed