Does the world need a new way to apply to college? The question echoed throughout the convention center on Thursday here at the National Association for College Admission Counseling’s annual conference. Three days after a group of more than 80 selective colleges announced plans to build a shared application platform that would "streamline the experience of planning for and applying to college," some admissions officials described the idea as a bold, welcome innovation. Others said it was a hollow gesture, a marketing gimmick meant to enhance the reputations of participating institutions, which have dubbed themselves the Coalition for Access, Affordability, and Success.

October 2, 2015 ・ From Chronicle of Higher Education