Pope Francis Memorabilia Gets Really Cheesy; Mozzarella, Anyone?
Jonah Berger of the Wharton School comment comments on marketers who hope to capitalize off the papal visit in terms of selling memorabilia.
・ From The Wall Street Journal
Jonah Berger of the Wharton School comment comments on marketers who hope to capitalize off the papal visit in terms of selling memorabilia.
・ From The Wall Street Journal