Through
4/26
The latest episodes of the Wharton School’s faculty research podcast, ‘Ripple Effect,’ delve into consumer trends, past recessions, future climate and AI considerations, luxury, convenience, and customer service this holiday retail season.
For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.
Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged an exercise known as ‘Fast Friends’ to improve online collaboration within the organization.
Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.
Wharton MBA graduate and lieutenant commander Nicholas “Nick” Martin to teach marketing to “the next generation of officers.”
In a new book, Peter Fader, a professor of marketing at the Wharton School, shows business leaders the path toward understanding the health of their overall customer base.
Adi Wyner of the Wharton Sports Analytics and Business Initiative explains the impact of sports on finances.
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
George Day of the Wharton School and global management consultant Roger Dennis offer four pieces of advice for firms who want to get ahead of looming problems.
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
Barbara Kahn of the Wharton School says that Wawa’s endurance has been fueled by authenticity, a fun name, and its offering of fresh quality foods.
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In a Q&A, Cait Lamberton of the Wharton School discusses the changing winds of corporate activism and the dilemma business leaders find themselves in with abortion.
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Cait Lamberton of the Wharton School says that customers may feel manipulated and resentful when prompted for charitable donations at checkout.
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Raghu Iyengar of the Wharton School says that the average American has 12 subscriptions, which doesn’t leave much room for additional retail subscriptions.
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Peter Fader of the Wharton School says that customers aren’t necessarily busier but have gotten used to the convenience of Amazon, especially since the pandemic.
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Stefano Puntoni of the Wharton School says that experimenting with different generative AI products will inevitably help the best rise to the top, while the worst will fall to the wayside.
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