Why representation matters in marketing
Do TV commercials featuring diverse actors help increase sales? Wharton’s Zhenling Jiang tests this idea in her latest study on mortgage ads.
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In brief, what’s happening at Penn—whether it’s across campus or around the world.
Do TV commercials featuring diverse actors help increase sales? Wharton’s Zhenling Jiang tests this idea in her latest study on mortgage ads.
FULL STORY AT Knowledge at Wharton →
Restrictive immigration policies can hurt the economy and stifle development, warns Wharton’s Britta Glennon.
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Julia Puchtler currently serves as chief financial officer of the Hospital of the University of Pennsylvania. Her new position is effective July 1.
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Film and media scholar Sima Kokotović will join The Center for Advanced Research in Global Communication at the Annenberg School for Communication this fall as a postdoctoral fellow.
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A new collection focuses on the Turkish-speaking and Muslim communities in interwar and Pacific War-era Japan.
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The landscape designer and researcher will serve in the Department of Landscape Architecture at the Weitzman School with a critical focus on the nursery trade and the complex horticultural histories of the profession.
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Khullar is an art historian who writes on modern and contemporary art from South Asia, with a particular interest in histories of cosmopolitanism, postcolonial art worlds, and critical historiographies of art. She will work on a book on art and war in Sri Lanka across the 20th century.
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New research from Penn Nursing’s Center for Health Outcomes and Policy Research has successfully validated a new, streamlined version of the Practice Environment Scale of the Nursing Work Index, originally authored in 2002 by Eileen T. Lake.
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A new study explores the working conditions of journalists who leave commercial journalism to start digital-first nonprofit news outlets.
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The Penn Libraries is featuring works of talented writers, illustrators, filmmakers, and actors of of Asian Americans, Native Hawaiians, and Pacific Islander backgrounds.
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