Inside Penn

In brief, what’s happening at Penn—whether it’s across campus or around the world.

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  • Why a data-driven approach can enhance the art of logo design

    The task of designing a logo has historically been viewed as an art more than a science, but Wharton marketing professor Ryan Dew’s new paper, “Letting Logos Speak: A Machine Learning Approach to Data-driven Logo Design,” proposes a more data-driven approach. 

    FULL STORY AT Knowledge at Wharton

  • Amazon’s $15 minimum wage: What’s the end game?

    Wharton's Matthew Bidwell and Marshall W. Meyer discuss Amazon's decision to raise its minimum wage for employees.

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  • Delaying Social Security: How lump sum payments can help

    Wharton's Olivia Mitchell discusses her research on how to convince people to delay claiming Social Security benefits.

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  • Why Elon Musk’s SEC settlement is critical for electric vehicles

    Wharton's John Paul MacDuffie and David Zaring discuss the Securities and Exchange Commission's settlement with Musk, which allows him to remain CEO of Tesla.

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  • The downside of applying lean startup principles

    Wharton's Andrea Contigiani discusses his research on lean startup principles.

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  • Why time of day affects shoppers’ appetite for variety

    Wharton's Jonah Berger discusses his research on how time of day impacts consumer decision making.

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  • Is the next recession around the corner?

    Wharton Dean Geoffrey Garrett discusses the impact of the financial crisis and red flags in today's economy.

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  • Can a lottery help you lose weight?

    Wharton's Mitesh Patel discusses his new research on using lotteries to encourage employees to lose weight.

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  • The auto bailout 10 years later: Was it the right call?

    Wharton's John Paul MacDuffie discusses the GM and Chrysler $80 billion bailouts in 2009, and whether the consequences of the free market or the government should have determined the future of a failing company with 3 million of jobs at risk.

    FULL STORY AT Knowledge at Wharton

  • Housing and mortgage markets may have recovered, but risks remain

    Experts at Wharton point to evidence that the decade-long period of economic recovery is at risk: Fannie Mae and Freddie Mac lack the reserves to weather another crisis, a round of mortgage defaults may be looming, and regulatory oversight have weakened under the Trump administration.

    FULL STORY AT Knowledge at Wharton